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Customer Loyalty

P/M/527. Are men loyal to grooming products brands?

WORDS:
5000
DATE:
2005
PRICE:
59.99 GBP

The paper studies the buying behaviour in the UK male grooming market examining the motives behind certain brands and reporting on the growth of male grooming industry, the significance of branding, etc. Quantitative and qualitative data (obtained through questionnaires) is analysed suggesting the existence of brand and grooming product loyalty among men.

 

KEYWORDS: loyal, grooming, products, brands,

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