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Customer Loyalty
P/M/443. Marketing value of consumer loyalty
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper examines the phenomenon of consumer loyalty and its significance for marketers. Literature on consumer loyalty is reviewed providing a variety of definitions based on consumers attitudes and behaviour. The use of consumer loyalty in developing market strategies is discussed.
KEYWORDS: marketing, value, consumer, loyalty,
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