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Customer Loyalty
C/M/2426. Proposal. Customer Loyalty in Online Social Networking: Effectiveness and Scope for Traditional Offline Typologies
- WORDS:
- 2500
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This is a proposal for a study on customer loyalty in online social networking, and begins by providing background information on the subject. The objectives of the study are to determine the effectiveness of traditional customer loyalty typologies for online social networking websites’ users, to determine how ‘trust’ and ‘social presence’ are important determinants of customer loyalty in an online social networking website, and to determine the effectiveness of the typologies of customer loyalty and the in retaining users online. The proposal then details the planned methodology and programme of work.
KEYWORDS: Proposal, customer loyalty, online social networking, customer loyalty typologies, trust, social presence!,
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Keywords Tag Cloud
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