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Customer Loyalty

C/M/1212. Dissertation. Branding in Retail Sector: Case Study of Marks and Spencer

WORDS:
10000
DATE:
2009
PRICE:
109.99 GBP

The dissertation examines the issues of customer retention (CR) in the context of the UK retail industry reviewing the theory of branding and offering a case study of CR practices used in Marks and Spencer (M&S). Factors affecting the company performance are identified, measures to satisfy and maintain customers are considered. The methods of quantitative and qualitative research are combined using primary data obtained from a questionnaire. Conclusions are made about the outcomes of the CR policies of M&S.

 

KEYWORDS: Dissertation, Branding, customer retention, Marks and Spencer, M&S,

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