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Customer Loyalty

C/M/1205. Proposal. Customer Attitudes towards Loyalty Programmes in UK Food Retail business of United Kingdom

WORDS:
1200
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Statistical Data
DATE:
2009
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19.99 GBP

The paper proposes to investigate the impact of loyalty cards on the performance of the UK supermarkets. Literature on the theory of customer loyalty is reviewed. A study is conducted to identify whether loyalty cards and promotion schemes have a greater impact on women rather than on men, and on older rather than on younger customers. Customer loyalty in consumers towards store cards is discussed. The research methods are described, the questionnaire sample and analysis are presented in the Appendices.

 

KEYWORDS: Proposal, Tesco, Store loyalty, Loyalty Cards, customer retention, UK supermarkets,

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