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Customer Loyalty

C/M/1168. Proposal. What are the factors that underpin customer loyalty at Sainsbury's?

WORDS:
4000
DATE:
2009
PRICE:
49.99 GBP

The paper proposes to examine relationship management (RM) at Sainsbury’s to identify the factors that influence customer loyalty at the supermarket and distinguish between different types of customers according to their loyalty profiles. Literature on the theory of RM is reviewed, the methods of the study are described, its timescale is outlined.

 

KEYWORDS: Proposal, Relationship management, Sainsbury’s, customer loyalty,

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