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Customer Loyalty

C/M/1130. Importance of Empirical Generalisations in Marketing

WORDS:
2600
DATE:
2009
PRICE:
29.99 GBP

The paper looks at empirical generalisations in the context of marketing explaining their significance for marketing managers and highlighting the issues of particular importance for the development of marketing and customer loyalty strategies. Key elements of empirical generalisations are outlined and contrasted with the traditional rationalised view on consumer behaviour.

 

KEYWORDS: Marketing, consumer behaviour, empirical generalisations, customer loyalty, customer satisfaction,

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