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Customer Loyalty

C/M/1118. Proposal. Influence of brand loyalty in comparison to price in supermarket industry

WORDS:
1500
DATE:
2008
PRICE:
19.99 GBP

The paper proposes research into the debate on brand loyalty versus price in the supermarket industry providing justification for relevancy of the topic, critically reviewing related literature, and evaluated theoretical assumptions with primary and secondary research. Ethical implications of conducting such research are explored.

 

KEYWORDS: Proposal, Supermarket industry, brand loyalty, price elasticity, research methods,

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