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Customer Loyalty
C/M/1052. Proposal. Do Traditional Customer Loyalty Typologies Apply to Customer Behaviour in Social Network?
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper offers a research proposal into customer loyalty aiming to examine whether traditional customer loyalty apply to customer behaviour in social networks. Literature related to the research topic is reviewed providing definitions of customer loyalty and outlining the factors that contribute to its success. Research methods, design and timetables are outlined.
KEYWORDS: Proposal, marketing, customer retention, customer loyalty, consumer behaviour,
Other Papers On: Marketing Dissertations
Other Papers On: Customer Loyalty
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Keywords Tag Cloud
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