Browse our collection of papers in
Customer-Centric Marketing

Select number of records per page:  

C/M/2500. Role of customer service in today's competitive market

WORDS:
1550
DATE:
2012
PRICE:
19.99 GBP

The paper looks at the importance of customer service in contemporary business environment discussing orientations of business, and arguing the adoption of the customer oriented approach for achieving competitive advantage.

 

KEYWORDS: customer service, competitive market,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/2191. Customer service at Marks and Spencer

WORDS:
500
DATE:
2011
PRICE:
9.99 GBP

The paper looks at various aspects of customer service provided by Marks and Spencer (M & S) discussing their use of online technology, marketing communications, customer care, stock management, etc.

 

KEYWORDS: Customer service, Marks and Spencer, M&S,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/1801. Brand management as link between company and consumer: case of Starbucks

WORDS:
1000
DATE:
2010
PRICE:
19.99 GBP

The paper looks at the concept of brand management (BM) relating in to customer experience management (CEM), examining BM approaches within the coffee industry and analysing BM practices used by Starbucks coffee shops.

 

KEYWORDS: brand management, customer experience management, CEM, coffee industry, Starbuck,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/1637. Dissertation. Consumer Involvement in New Product Development in Personal Care Industry

WORDS:
14300
DATE:
2010
PRICE:
149.99 GBP

The dissertation addresses the area of marketing research related to the role of consumer participation in the development of new products in the personal care industry. Literature is reviewed on the theory of new product development (NPD) and consumer involvement in NPD. A case study is conducted of the research and development (R&D) strategies used in two cosmetics companies, L’Oreal and Beiersdorf, examining their NPD process and consumer involvement activities. The methods of the research are based on secondary academic sources and the data collected from annual reports of L’Oreal SA and Beiersdorf AG. Conclusions are made about investments into R&D that will help the companies to make more sales in the future.

 

KEYWORDS: Dissertation, Consumer Involvement, New Product Development, Personal Care Industry, cosmetic companies, L’Oreal, Beiersdorf, research and development, R&D,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

S/M/572. Marketing and customer relationship management: case study of Tesco

WORDS:
2100
DATE:
2010
PRICE:
29.99 GBP

The paper examines the role of marketing in creating and delivering value for customers explaining the concept of total quality management (TQM), customer value, customer centricity, etc. The strategies of customer relationship management (CRM) are considered using the case study of Tesco. Recommendations are suggested about the use of co-creation, customer segmentation and quality in marketing practices.

 

KEYWORDS: total quality management, TQM!, customer value, customer centricity, marketing, Tesco,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/T/134. Consumer theory and ICT applications in tourism and hospitality

WORDS:
3800
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the recent trend in the tourism and hospitality industry related to the use of information communication technology (ICT) analyzing the changes brought about by ICT and focusing on the development of the consumer centric market (CCM). CCM evolution is discussed with references to consumer theory, CCM features in the tourism, travel and hospitality industries are identified.

 

KEYWORDS: Tourism and Hospitality, Consumer theory, ICT, e-travel and tourism, consumer centric market,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

S/B/566. Value propositions of Tesco to their customers

WORDS:
1400
DATE:
2010
PRICE:
19.99 GBP

The paper examines the strategies of Tesco in making value propositions to their customers discussing the company's methods to create value, i.e. the use of price cuts, ClubCards, etc. The value chain and PEST analysis of Tesco is conducted, their ways to appeal to the target customers are described.

 

KEYWORDS: Tesco, value proposition, customer value, PEST, value chain,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/1415. Customers centric marketing in tourism and hospitality

WORDS:
3700
DATE:
2010
PRICE:
39.99 GBP

The paper examines a new trend in marketing tourism and hospitality known as Customers centric marketing (CCM) and its link to information communication technologies (ICT). The concept of CCM is explained, related data management problems are highlighted indicating strategies of collection and utilization of CCM-related information through various channels. Limitations of CCM are indicated.

 

KEYWORDS: Customers centric marketing, CCM, tourism and hospitality, information communication technologies ICT,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
I recieved the paper straight away, great service! Ryan