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Customer-Centric Marketing
S/B/566. Value propositions of Tesco to their customers
- WORDS:
- 1400
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the strategies of Tesco in making value propositions to their customers discussing the company's methods to create value, i.e. the use of price cuts, ClubCards, etc. The value chain and PEST analysis of Tesco is conducted, their ways to appeal to the target customers are described.
KEYWORDS: Tesco, value proposition, customer value, PEST, value chain,
Other Papers On: Tesco
Other Papers On: UK Food Retailing Industry
Other Papers On: PEST Analysis
Other Papers On: Value chain analysis
Other Papers On: Customer-Centric Marketing
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