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Customer-Centric Marketing
C/M/2500. Role of customer service in today's competitive market
- WORDS:
- 1550
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper looks at the importance of customer service in contemporary business environment discussing orientations of business, and arguing the adoption of the customer oriented approach for achieving competitive advantage.
KEYWORDS: customer service, competitive market,
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