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Customer-Centric Marketing

C/M/1415. Customers centric marketing in tourism and hospitality

WORDS:
3700
DATE:
2010
PRICE:
39.99 GBP

The paper examines a new trend in marketing tourism and hospitality known as Customers centric marketing (CCM) and its link to information communication technologies (ICT). The concept of CCM is explained, related data management problems are highlighted indicating strategies of collection and utilization of CCM-related information through various channels. Limitations of CCM are indicated.

 

KEYWORDS: Customers centric marketing, CCM, tourism and hospitality, information communication technologies ICT,

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customer consumer service tesco management customers hospitality marketing tourism company brand care starbucks link spencer competitive role personal market marks study theory ict propositions value centric applications relationship product involvement dissertation c development
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