Browse our collection of papers in
Consumer Behaviour

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C/M/3905. Proposal. Determinants of consumer decisions about gym membership

WORDS:
2400
DATE:
2016
PRICE:
29.99 GBP

The paper proposes to examine factors that influence customers’ decision to join Fitness Pod, a fitness centre at Middlesex University in London. The background of the research is explained, literature is reviewed on the theory of consumer behaviour, research aims, objectives and questions are outlined, the methodology is described.

 

KEYWORDS: Proposal, determinants, consumer, decisions, gym, membership, Fitness Pod,

 

C/M/3898. Dissertation. Impact of supermarket wars on brand preferences of UK on consumer

WORDS:
12500
DATE:
2016
PRICE:
129.99 GBP

The dissertation examines the effects of UK supermarket price wars on consumer preferences for branded over own label goods. Literature is reviewed on the UK supermarket industry, background of supermarket wars, supermarkets’ approaches to branding, consumer behaviour related to brand choice, etc. The dissertation is based on secondary research and primary data obtained via a questionnaire to study customers’ brand preferences and supermarket shopping habits. Conclusions are made about changes in consumer preferences towards supermarket own brands since the onset of the recession.

 

KEYWORDS: Dissertation, supermarket, wars, UK consumers, brand, preferences,

 

C/M/3889. Proposal. Celebrity endorsement of European luxury fashion brands and its effect on purchase intentions of Indonesian consumers

WORDS:
2500
DATE:
2016
PRICE:
29.99 GBP

The paper proposes to look at the impact of celebrity endorsement of European luxury fashion brands on purchase intentions of Indonesian consumers. The aim and objectives of the research are outlined, literature is reviewed on the concepts of celebrity endorsement, consumer behaviour and the relationship between them. The methodology of the research is described.

 

KEYWORDS: Proposal, celebrity, endorsement, European, luxury, fashion, brands, purchase, Indonesian, consumers,

 

C/EI/386. Proposal. Effect of website service quality on consumer behaviour towards luxury brands: case study of Gucci

WORDS:
2700
DATE:
2016
PRICE:
29.99 GBP

The paper proposes to look at the effect of website service quality (WSQ) on the intentions of customers to buy Gucci products. Research objectives are outlined, literature is reviewed on the links between service quality and customer buying behaviour, dimensions of online service quality and website attractiveness are discussed, etc. Research methodology is described.

 

KEYWORDS: Proposal, website, service quality, consumer behaviour, luxury brands, Gucci,

 

C/M/3879. Dissertation. Influence of gender and age on consumer behaviour in online fashion shopping

WORDS:
11850
DATE:
2015
PRICE:
119.99 GBP

The dissertation looks at trends and preferences in online fashion retail examining its dependence on two demographic variables, i.e. age and gender. Literature is reviewed on the definitions of fashion, correlations between fashion shopping and demographic variables, theory of consumer behaviour, etc. The dissertation is based on secondary sources and primary data obtained from questionnaires distributed among different age groups of female consumers. Statistical analysis of the data is performed. Conclusions are made about the correlation between the studied demographic variables and behaviour towards online fashion shopping.

 

KEYWORDS: Dissertation, gender, age, consumer behaviour, online, fashion, shopping,

 

C/M/3854. Proposal. Influence of age and gender on consumer spending in fashion retail

WORDS:
2650
DATE:
2015
PRICE:
29.99 GBP

The paper proposes to examine demographic influences on online and offline fashion shopping in order to determine differences between fashion spending in young women and men. The aims, questions and objectives of the research are outlined, the choice of the topic is justified, literature is reviewed on key definitions and theories relevant for the study, the methodology is described, the plan and timetable of the research are presented.

 

KEYWORDS: Proposal, age, gender, consumer, spending, fashion, retail,

 

C/M/3843. Customer behaviour towards online shopping from ASOS: research methodology

WORDS:
6000
DATE:
2015
PRICE:
69.99 GBP

The paper offers a ‘Methodology’ chapter from a dissertation about factors that influence customers’ online purchases from ASOS website. General information is provided about methods, frameworks, philosophies and strategies of academic research. Analysis of the primary research findings is conducted explaining and quantifying data collected from a questionnaire survey. Recommendations about ASOS website are suggested highlighting the role of trust in influencing customer purchase decisions.

 

KEYWORDS: Customer behaviour, online shopping, ASOS, methodology,

 

C/M/3831. Dissertation outline. Factors influencing e-consumer behaviour: case study of ASOS

WORDS:
1000
DATE:
2015
PRICE:
19.99 GBP

The paper offers an outline of the dissertation about factors that influence e-consumer purchase behaviour at the fashion retailer ASOS. The aim and objectives of the dissertation are formulated, the structure of the literature review is explained, the methodology is described, associated ethical issues are addressed.

 

KEYWORDS: Dissertation outline, e-consumer behaviour, ASOS,

 

C/M/3818. Consumer psychology and hierarchy of needs

WORDS:
2100
DATE:
2015
PRICE:
29.99 GBP

The paper looks into theoretical and practical aspects of consumer psychology (CP) reviewing Maslow’s hierarchy of needs, and discussing consumer attitudes towards Coca Cola products.

 

KEYWORDS: Consumer, psychology, hierarchy, needs, Coca Cola,

 

C/M/3808. Determinants of car purchase decision

WORDS:
1550
ADD-ONS:
6 slides
DATE:
2015
PRICE:
29.98 GBP

The paper looks at factors that affect vehicle purchase decisions examining the features of five cars chosen by the researcher’s for his/her ‘dream garage’, i.e. Fiat 500, Audi Q7, Audi A5, Bugatti Veyron and Rolls Royce Phantom. The properties of the cars that prompted the researcher’s choice are detailed. A presentation of the ‘dream garage’ is supplied in a separate file.

 

KEYWORDS: Determinants, car, purchase decision, Fiat, Audi, Bugatti Veyron, Rolls Royce,

 

C/M/3805. Marketing mix stimuli of consumer behaviour: case study of Tesco

WORDS:
3000
DATE:
2015
PRICE:
39.99 GBP

The paper looks at the effects of marketing mix stimuli on consumer behaviour with regard to different types of responses, i.e. cognitive, affective and behavioural responses. A case study is conducted of marketing mix stimuli used in the UK supermarket Tesco.

 

KEYWORDS: Marketing mix, stimuli, consumer behaviour, Tesco,

 

C/M/3796. Possessions and extension of self: marketing perspective

WORDS:
1600
DATE:
2015
PRICE:
19.99 GBP

The paper looks at the theory of possession and extension of self examining its relation to consumer behaviour. Factors that affect purchasing decisions are analysed including human’s body, personal space, partners, children, friends, pets, etc. that are perceived as extension of one’s self. A reflection is provided on the researcher’s personal shopping experience.

 

KEYWORDS: Possessions, extension, self, marketing,

 

C/M/3769. Determinants of UK consumers’ behaviour towards online shopping

WORDS:
2050
DATE:
2015
PRICE:
29.99 GBP

The paper looks at demographic, financial and cultural factors that influence the choices of UK consumers in their online shopping, i.e. the regulatory environment, gender, income, education, cost of goods and services, level of trust, etc.

 

KEYWORDS: UK consumers, behaviour, online shopping,

 

C/M/3765. Effect of loyalty schemes on customer behaviour at Tesco and Sainsbury’s

WORDS:
2550
DATE:
2015
PRICE:
29.99 GBP

The paper examines the impact of loyalty schemes on customers’ buying behaviour using a case study of Tesco and Sainsbury’s supermarkets. Literature is reviewed on the theory of customer relationship management (CRM). Loyalty programmes used in UK supermarkets are detailed identifying factors behind their success. Conclusions are made about the effectiveness of Tesco Clubcard and Nectar Card in ensuring customer loyalty.

 

KEYWORDS: Loyalty, schemes, customer behaviour, Tesco, Sainsbury’s, Clubcard, Nectar Card,

 

C/M/3763. Meat consumption and animal rights: ethical food production

WORDS:
2500
DATE:
2015
PRICE:
29.99 GBP

The paper looks at animal rights in the context of the food industry examining the effect of animal welfare on the development of ethical food production. Primary research is conducted including interviews and an online survey to establish links between meat consumption and consumers’ engagement in animal rights.

 

KEYWORDS: Meat, consumption, animal rights, ethical, food,

 

C/M/3760. Self-image and perfume preference

WORDS:
5800
DATE:
2015
PRICE:
59.99 GBP

The paper looks at the link between self-image and brand preference analyzing the effect of consumer perceptions and identity on fragrance purchasing decisions. Literature is reviewed on the theory of consumer buying behaviour (CBB) and methods of its modeling through self-image association with brand. Primary research is conducted via interviews to establish connections between self-perception and fragrance.

 

KEYWORDS: Self-image, perfume, preference, fragrance, consumer behaviour,

 

C/M/3753. Use of influence tactics in selling

WORDS:
250
DATE:
2015
PRICE:
9.99 GBP

The paper looks at strategies and tactics used by salespeople to influence their customers offering a review of literature on psychological aspects of sales interactions and factors that contribute to the effectiveness of direct and indirect influences on buying behaviours.

 

KEYWORDS: Influence, tactics, selling, customer,

 

C/M/3751. Determinants of consumption behaviour

WORDS:
1500
DATE:
2015
PRICE:
19.99 GBP

The paper looks at consumption in the context of macroeconomics reviewing theories of consumer behaviour, examining patterns of consumption and related life cycle hypothesis, discussing factors that are relevant to consumption decision making, etc.

 

KEYWORDS: Determinants, consumption, behaviour,

 

C/M/3713. Holiday decision making

WORDS:
2600
DATE:
2015
PRICE:
29.99 GBP

The paper looks at the framework of consumer behaviour making references to the marketing theory, and analysing the features of consumer buying behaviour towards holiday booking. Maslow’s ‘hierarchy of needs’ model is analyzed and applied to the motives behind holiday decision-making.

 

KEYWORDS: Holiday decision making, consumer behaviour,

 

C/M/3712. Consumer behaviour of holiday makers

WORDS:
2250
DATE:
2015
PRICE:
29.99 GBP

The paper looks at psychological factors behind individuals’ purchase decisions discussing motivations of consumer behaviour, detailing the process of consumer decision making, offering a case study of decision-making about holidays, and arguing that buying behaviour of holiday makers is different from traditional forms of buying behaviour.

 

KEYWORDS: Consumer behaviour, holiday makers,

 

C/M/3664. Dissertation. Consumer attitudes towards online promotions: case study of Groupon UK

WORDS:
24900
DATE:
2014
PRICE:
249.99 GBP

The dissertation looks at the marketing activities of web-based portals and websites focusing on online promotional offers and group buying deals of Groupon UK. Literature is reviewed on the features of online promotions and daily deals highlighting the importance of consumer persuasion, explaining the benefits of the group buying deal proposition, etc. The background of Groupon is described. The methodology of the dissertation is based on secondary research and a questionnaire survey conducted in 50 respondents of varying demographics. Analysis of the findings is performed using statistical methods. Conclusions are made about success factors behind online deal promotions and group buying deals.

 

KEYWORDS: Dissertation, consumer attitudes, online, promotional, Groupon UK,

 

C/M/3658. Proposal. Effect of branding on consumer purchase decisions

WORDS:
2650
DATE:
2014
PRICE:
29.99 GBP

The paper proposes to examine the impacts of branding on the byuing behaviour of consumers. The aims and objectives of the research are outlined, literature is reviewed on consumer perceptions towards branding. Research methodology is described outlining related ethical considerations.

 

KEYWORDS: Proposal, branding, consumer, purchase decisions,

 

C/M/3657. Proposal. Impact of event sponsorship on buying behaviour towards sport equipment

WORDS:
1650
DATE:
2014
PRICE:
19.99 GBP

The paper proposes to look at the link between the sponsorship of Olympic games and consumers buying behaviour with regard to sport equipment. A review of literature is presented on the features of the sports market, the sponsorship of sporting events, the development of the consumers’ positive attitudes towards products, etc. Research questions and hypotheses are formulated, the methodology is described.

 

KEYWORDS: Proposal, event, sponsorship, buying behaviour, sport,

 

C/M/3651. Santa Fe Grill and Jose's South-western Café: customer profile and marketing recommendations

WORDS:
3050
DATE:
2014
PRICE:
39.99 GBP

The paper reports on a survey conducted among customers of Mexican restaurants Santa Fe Grill and Jose’s South-western Café analysing respondents’ demographics and behaviour, identifying factors that determine the restaurants’ rating, outlining features that distinguish the restaurants, highlighting their respective competitive advantages, considering areas of improvement, and suggesting strategic recommendations to Santa Fe Grill.

 

KEYWORDS: Santa Fe Grill, Jose’s South-western Café, customer profile, marketing,

 

C/M/3650. Santa Fe Grill vs. Jose South-western café: customers' perceptions and marketing strategies

WORDS:
3150
DATE:
2014
PRICE:
39.99 GBP

The paper looks at the performance of Santa Fe Grill restaurant comparing it with that of Jose South-western café. A survey is conducted of customers’ perceptions about the companies, literature is reviewed on marketing techniques used for customer attraction and retention, primary data obtained from the survey are analysed identifying areas of possible improvement and suggesting recommendations to Santa Fe Grill about their marketing strategies.

 

KEYWORDS: Santa Fe Grill, Jose South-western café, customers, marketing strategies,