Browse our collection of papers in
Consumer Behaviour
S/EI/71. Dissertation. Does Trust of Web Merchants Influence Adoption of Electronic Commerce by Consumers?
- WORDS:
- 13100
- DATE:
- 2010
- PRICE:
- 139.99 GBP
The dissertation addresses consumer behaviour towards innovation with the focus on electronic commerce (EC) examining how the trust of web merchants contributes to the adoption of EC. Literature is reviewed on the previous research in the area tracing the development of EC and its perceptions by the consumers, looking at the attitudes towards innovation, explaining the concept of trust, etc. A study is conducted using the method of survey based on a questionnaire to provide statistical analysis of the data about consumer attitudes towards EC and the role of trust in EC adoption. Conclusions are made about the importance of the research in the context of previous studies of consumer behaviour towards online shopping.
KEYWORDS: Dissertation, Web Merchants, Electronic Commerce, EC, innovation, consumer behaviour, online shopping,
C/M/1552. Proposal. British Consumer Behaviour towards Green Tourism in Third World Countries
- WORDS:
- 1700
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper presents a research proposal to examine the perception and behaviour of British customers towards green tourism in developing countries during the recession. The background, aims and objectives of the research are outlined, the areas of the literature review are indicated, research methodology and design are described, the timescale of the research is presented, its ethical issues are addressed.
KEYWORDS: Proposal, Consumer Behaviour, Green Tourism, Third World Countries,
C/M/1535. An analysis of the significance of experience on consumer behaviour
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
Looking at the pioneering research of Holbrook and Hirchman, the paper examines the two authors’ exploration of the close connection between experience and consumption. This dynamic has now received substantial recognition within the field of marketing as an important variable to long-term consumer insight and brand development. In order for the analysis to reveal substantial depth and precision, the experiential restaurant Hooters is used as an example, identifying the symbolic relationship the customer has with the establishment.
KEYWORDS: Marketing, consumer behaviour, experiential consumption, brand development, Holbrook and Hirchman, Hooters, restaurant!,
C/T/136. Consumer decision-making about hotel bookings
- WORDS:
- 950
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper looks at the process of consumer decision-making with regard to hotel booking. Each stage of the process is described including the recognition of potential needs, information search, evaluation of alternatives, involvement in the purchase and post-purchase evaluation. Recommendations are suggested about the ways to make use of each stage in hotels’ customer relationship management.
KEYWORDS: Decision making, hotel booking, customer relationship management,
C/M/1532. Literature Review. What motivates customers in their purchasing decisions for 3's products in the London market?
- WORDS:
- 2400
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper presents a literature review for the research on consumers’ motives to purchase products of the 3 mobile phone provider in the London market. The review touches on the theory of marketing planning, the models of consumer behaviour (CB) and the changes it has recently undergone, CB towards mobile products, etc.
KEYWORDS: purchasing decisions, Literature Review, mobile products, consumer behaviour,
C/M/1531. Consumer perceptions of Apple MacBook Pro
- WORDS:
- 1750
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper offers a marketing analysis on the Apple MacBook Pro examining consumer buying behaviour towards the product, its market segmentation, the features of Apple’s brands, the nature of an ‘emotional’ brand, etc.
KEYWORDS: Consumer perceptions, Apple MacBook Pro,
C/M/1519. Consumer behaviour towards premium brand underwear: marketing research for Underworld
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the plan of Underworld, a lingerie manufacturer, to launch a premium brand in the UK market. Underworld fashion are entering a very crowded market with products that are design different but technically identical to others on the market, and aiming for a premium position with little celebrity back up. The paper answers the following questions: Whether you believe there is a viable market for this type of product within your country. You must give comprehensive reasons to support your conclusions. What specific competitive benefits you would identify for purchasers. How you would deal with any specific CB blockers to the introduction of this product, particularly given the considerable price premiums involved. What market segments you would initially target and the strategy you would adopt in terms of pricing, distribution and benefit promotion.
KEYWORDS: Consumer behaviour, premium brand underwear, lingerie, marketing research, Underworld,
C/M/1518. Consumer behaviour towards premium brand underwear: marketing research for Underworld
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the plan of Underworld, a lingerie manufacturer, to launch a premium brand in the UK market analysing related risks, the use of celebrity endorsement, the features of the female underwear market, the product’s target audience, the tools of marketing research, the issues of pricing, etc.
KEYWORDS: Consumer behaviour, premium brand underwear, lingerie, marketing research, Underworld,
C/M/1514. Theoretical underpinnings of deshopping and shop lifting
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks into the problem of consumer misbehaviour (CM) in the retailing outlets, i.e. deshopping (merchandise borrowing) and shop lifting. The phenomenon of CM is defined, the theories of planned behaviour and reasoned action are reviewed, psychological and social causes of CM are examined discussing motivations behind CM.
KEYWORDS: consumer misbehaviour, deshopping, shop lifting,
C/M/1509. Dissertation. Consumer perceptions of corporate social responsibility in fast food industry
- WORDS:
- 15350
- DATE:
- 2010
- PRICE:
- 159.99 GBP
The dissertation investigates the role of the corporate social responsibility (CSR) in the fast food industry to identify fast food consumers' views on CSR and evaluate the significance of branding for fast food consumers. The review of literature touches on the theory of CSR including the definitions of the concept, stakeholder value, the pros and cons of CSR, the role of CSR in branding and consumer behaviour, the UK fast food market, the history of CSR at McDonalds, etc. The methods of the research are based on the secondary data and the primary data collected via interviews with McDonald’s in-store customers. Conclusions are made about customer perceptions and attitudes towards CSR in the fast food industry, particularly in McDonalds.
KEYWORDS: Dissertation, Consumer perceptions, corporate social responsibility, CSR, fast food industry, McDonalds,
C/M/1492. Proposal. How Health Awareness Campaigns Influence Consumer Buying Behaviour in UK Food and Beverages Sector?
- WORDS:
- 1400
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes research into the effects of health promotion campaigns on UK consumers’ behaviour towards food and drinks. The background and main questions of the proposed research are outlined, the areas and sources for the literature review are indicated, research methodology is discussed.
KEYWORDS: Proposal, How Health Awareness Campaigns Influence Consumer Buying Behaviour in UK Food and Beverages Sector,
C/M/1491. Proposal. Does Physical Evidence of Hotels Affect Customer Satisfaction and Leisure Buying Behaviour in Saudi Arabia?
- WORDS:
- 1200
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes research into the impact of hotel design on the satisfaction and buying decision of customers in Saudi Arabia. The background, aim and objectives of the research are outlined, a brief literature review is provided on the relationship between physical evidence, customer satisfaction and service marketing, research design, methodology and data collection techniques are described.
KEYWORDS: Proposal, Physical Evidence of Hotels and Customer Satisfaction & Leisure Buying Behaviour in Saudi Arabia.,
C/EC/132. Research methods. Effects of Financial Crisis on Consumer Buying Behaviour in UK
- WORDS:
- 2550
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper reviews the methods of research used in the dissertation “Effects of Financial Crisis on Consumer Buying Behaviour in UK” providing an introduction to the research topic, and describing the philosophy, scientific approaches and strategies of the research including the techniques of data collection and analysis, research relevance and limitations.
KEYWORDS: Proposal, Effects of Financial Crisis on Consumer Buying Behaviour in UK,
C/M/1441. Perceptions of Lidl and Aldi in UK food retail market
- WORDS:
- 4900
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper examines the shift in consumers’ attitude towards food retailers in the UK with the focus on discount supermarket chains Aldi and Lidl. Marketing mix (7P) analysis of both supermarkets is conducted, factors influencing consumer behaviour are examined, the patterns of buying behaviour are identified discussing customer loyalty towards low-cost food retailers in the UK in conditions of the current economic downturn. Recommendations are suggested about price strategies and online presence of Lidl and Aldi.
KEYWORDS: Lidl, Aldi, UK food retail, consumer behaviour, customer loyalty, discount supermarket, low price products, marketing mix,
C/M/1422. Factors Affecting Consumer Behaviour
- WORDS:
- 3300
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the factors that affect consumer behaviour and purchasing decisions highlighting the relevance of the research into consumer behaviour, reviewing Maslow’s theory of needs, discussing “irrational” consumer behaviour in the hospitality and leisure industry, and assessing the impact of the current recession on consumer behaviour.
KEYWORDS: Consumer behaviour, irrational consumer, hospitality and leisure industry, recession,
C/M/1403. Proposal. Impact of Brand on Consumer Buying Behaviour: Case Study of Victoria's Secret Pink
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes research into the attitudes of young female customers towards loungewear Victoria’s Secret Pink. Research objectives and questions are outlined, literature on consumer behaviour and buying decisions is reviewed, research strategy and methodology is described, the timescale of work is indicated, the ethical issues related to primary research are addressed.
KEYWORDS: Proposal, Consumer Buying Behaviour, Victoria’s Secret Pink,
C/M/1398. Proposal. Dependence of luxury products on economic factors: Why do women continue to purchase expensive non-essential fashion items during economic crisis?
- WORDS:
- 1850
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper offers a proposal for the dissertation: “Dependence of luxury products on economic factors: Why do women continue to purchase expensive non-essential fashion items during times of economic hardship?” The rationale for the research is explained, gender patterns of purchasing behaviour are addressed, marketing strategies in luxury markets are described, the methods and structure of the proposed research are outlined.
KEYWORDS: Proposal, luxury products, economic crisis, women buyers, fashion items, purchasing behaviour,
C/S/237. Issues of ethical consumerism
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the concept of ethical consumerism discussing buying behaviour that reflects environmental and social awareness of consumers. It is argued whether people in the modern world associate their identities with products and services they consume. The dilemmas of today’s ethical consumers are addressed discussing the boycott of products produced by companies with negative corporate image, etc.
KEYWORDS: Ethical Consumerism, Self-Identity, negative corporate image,
C/S/236. To what extent is it true to say that nowadays people choose their identities through choice of the products and services that they buy and consume?
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the concept of ethical consumerism discussing buying behaviour that reflects environmental and social awareness of consumers. It is argued whether people in the modern world associate their identities with products and services they consume. The dilemmas of today’s ethical consumers are addressed discussing the boycott of products produced by companies with negative corporate image, etc.
KEYWORDS: Ethical Consumerism, Self-Identity, negative corporate image,
C/M/1394. Buying Decisions about Holidays
- WORDS:
- 3200
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the approaches to holiday decision-making arguing that decisions about buying a holiday are different from decisions about buying other consumer products. The implications of this difference for travel and tourism operators are explored.
KEYWORDS: Marketing, consumer behaviour, leisure buying, holiday decision making,
C/M/1382. Dissertation. UK Consumer Attitudes towards Brand and Price in Car Purchase during Recession
- WORDS:
- 11500
- DATE:
- 2010
- PRICE:
- 119.99 GBP
The dissertation explores the impact of the global financial crisis and economic recession on consumer behaviour and demand for automobiles in the UK. The review of literature touches on the theory of consumer behaviour (CB), the theory of branding, the link between brands and CB, the influence of brand and price on car buying behaviour, the effects of the economic downturn on CB, etc. The methods of the research include analysis of secondary data and primary data obtained through a questionnaire to evaluate the impact of car brand and price on British consumers. Conclusions are made about the effect of the recession on car buyers’ behavior in the UK establishing the relationship between car brand, price and consumers’ purchasing decision.
KEYWORDS: Dissertation, UK consumers, consumer behaviour, car brand, car price, car purchase, automobile industry, economic recession,
C/M/1368. Ethical consumers: myth or reality?
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the concept of ethical consumerism arguing that in spite of intentions many consumers do not purchase ethical products. References are made to consumer surveys on ethical buying behaviour discussing the gap between purchase intention and behaviour, and considering the effects of fair-trade sales.
KEYWORDS: Ethical consumerism, purchase intention and behaviour, fair-trade,
C/M/1367. Proposal. Influence of friends and family's brand recommendations on undergraduates' purchasing decisions: opening student bank account
- WORDS:
- 1350
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes research into the patterns of university student banking to measure the influence of brand recommendations among friends and family. The background of the research topic is explored, the questions and objectives of the research are outlined, research design and methods are described.
KEYWORDS: Proposal, Consumer Behaviour, student banking,
C/M/1361. Dissertation Outline. Effects of Visual Merchandise and Store Layout on Consumer Behaviour: Case Study of Monsoon Accessorize and Claire's Accessories
- WORDS:
- 1300
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper presents an outline of the dissertation “Effects of Visual Merchandise and Store Layout on Consumer Behaviour: Case Study of Monsoon Accessorize and Claire's Accessories”. The rationale and objectives of the research are formulated, academic topics and sources for the literature review are outlined, research timescale and methodology are detailed.
KEYWORDS: Dissertation Outline, Effects of Visual Merchandise and Store Layout on Consumer Behaviour: Case Study of Monsoon Accessorize and Claire\'s Accessories,
C/M/1353. Dissertation. How did Credit Crunch Affect Consumer Behaviour in UK?
- WORDS:
- 10300
- DATE:
- 2010
- PRICE:
- 109.99 GBP
The dissertation examines the effects of the current recession on the consumer behavior in the UK. Literature is reviewed on the theory of consumer behaviour and buying decision making, the causes and effects of the credit crunch, etc. The methods of the research are based on secondary data sources and the primary data obtained from questionnaires and a pilot study used to identify recession-related changes in UK consumers’ spending patterns. Conclusions are made about the effects of the recession on the UK consumers with regard to the volume of spending on non-food items and free-time associated activities.
KEYWORDS: Dissertation, consumer behaviour, recession, credit crunch, crisis, spending, UK consumers,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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