Browse our collection of papers in
Consumer Behaviour

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C/M/3889. Proposal. Celebrity endorsement of European luxury fashion brands and its effect on purchase intentions of Indonesian consumers

WORDS:
2500
DATE:
2016
PRICE:
29.99 GBP

The paper proposes to look at the impact of celebrity endorsement of European luxury fashion brands on purchase intentions of Indonesian consumers. The aim and objectives of the research are outlined, literature is reviewed on the concepts of celebrity endorsement, consumer behaviour and the relationship between them. The methodology of the research is described.

 

KEYWORDS: Proposal, celebrity, endorsement, European, luxury, fashion, brands, purchase, Indonesian, consumers,

 

C/EI/386. Proposal. Effect of website service quality on consumer behaviour towards luxury brands: case study of Gucci

WORDS:
2700
DATE:
2016
PRICE:
29.99 GBP

The paper proposes to look at the effect of website service quality (WSQ) on the intentions of customers to buy Gucci products. Research objectives are outlined, literature is reviewed on the links between service quality and customer buying behaviour, dimensions of online service quality and website attractiveness are discussed, etc. Research methodology is described.

 

KEYWORDS: Proposal, website, service quality, consumer behaviour, luxury brands, Gucci,

 

S/T/103. Determinants of leisure hotels’ choice

WORDS:
1550
DATE:
2016
PRICE:
19.99 GBP

The paper looks at factors that influence customers’ buying decisions with regard to the choice of leisure hotels during overseas holidays. Theoretical underpinnings of consumer behaviour in leisure and tourism are reviewed suggesting relevant recommendations for tourism operators.

 

KEYWORDS: Determinants, leisure hotels, choice, customers, consumer,

 

S/M/935. Proposal. Online purchase behaviour of US and UK customers

WORDS:
1600
DATE:
2016
PRICE:
19.99 GBP

The paper proposes a comparative analysis of the difference between online shoppers for clothes in the USA and UK. Literature is reviewed on the features of online shopping in international environment, models of online shopping, online purchase behaviour in men and women, etc. The objectives and questions of the research are outlined, the methodology is described.

 

KEYWORDS: Proposal, online, purchase, behaviour, US and UK, customers,

 

C/M/3879. Dissertation. Influence of gender and age on consumer behaviour in online fashion shopping

WORDS:
11850
DATE:
2015
PRICE:
119.99 GBP

The dissertation looks at trends and preferences in online fashion retail examining its dependence on two demographic variables, i.e. age and gender. Literature is reviewed on the definitions of fashion, correlations between fashion shopping and demographic variables, theory of consumer behaviour, etc. The dissertation is based on secondary sources and primary data obtained from questionnaires distributed among different age groups of female consumers. Statistical analysis of the data is performed. Conclusions are made about the correlation between the studied demographic variables and behaviour towards online fashion shopping.

 

KEYWORDS: Dissertation, gender, age, consumer behaviour, online, fashion, shopping,

 

S/M/917. Dissertation outline. Effects of celebrity culture on consumer behaviour

WORDS:
820
DATE:
2015
PRICE:
9.99 GBP

The paper offers an outline of the dissertation about celebrity culture and its influence on consumer behaviour. The aims, questions and objectives of the dissertation are formulated, the topics of the literature review are defined, the methodology is briefly described.

 

KEYWORDS: Dissertation outline, celebrity, culture, consumer behaviour,

 

S/B/888. Dissertation. Corporate social responsibility and its impacts on customer behaviour in Vietnamese furniture industry

WORDS:
14800
DATE:
2016
PRICE:
149.99 GBP

The dissertation looks at the relationship between corporate social responsibility (CSR) and customer behaviour using a case study of the Vietnamese furniture industry. Literature is reviewed on the theory of customer behaviour, theoretical and practical aspects of CSR, the concepts of ethical consumerism and sustainable development, drivers of CSR, customer perceptions about CSR, challenges faced by ethical consumers in the Vietnamese furniture industry, etc. The dissertation is based on secondary research and primary research conducted via a questionnaire survey. Conclusions are made about the impact of CSR on Vietnamese customer behaviour in the furniture industry. CSR recommendations are provided to furniture companies in Vietnam.

 

KEYWORDS: Dissertation, corporate social responsibility, CSR, customer behaviour, Vietnamese, furniture industry,

 

S/M/893. Dissertation. Impact of personalized marketing on consumer buying behaviour in UK retail sector: case study of KFC London

WORDS:
12800
DATE:
2016
PRICE:
129.99 GBP

The dissertation looks at the process and outcomes of personalized marketing used by retail restaurants in the UK. Literature is reviewed on the theory of consumer behaviour, personalized marketing (PM) and its effectiveness as a marketing tool. A case study is presented of PM use in the London branch of Kentucky Fried Chicken (KFC). The dissertation is based on secondary research and primary research conducted via a questionnaire survey among KFC customers. Statistical analysis of obtained data is performed. Conclusions are made about factors that contribute to customer satisfaction and buying behaviour in KFC, the role of PM is evaluated.

 

KEYWORDS: Dissertation, personalized, marketing, consumer, buying, behaviour, UK retail, KFC London,

 

S/M/874. Influence of consumer behaviour on Zara’s marketing activities

WORDS:
2800
DATE:
2015
PRICE:
29.99 GBP

The paper looks at the marketing activities of the Spanish fashion retailer Zara analysing the company’s promotion strategy in the UK and India. The influence of British and Indian national cultures and consumer behaviour on Zara’s localisation strategies is examined. Recommendations are suggested about the extension of Zara’s product lines, use of social networks, etc.

 

KEYWORDS: consumer behaviour, Zara, marketing,

 

C/M/3854. Proposal. Influence of age and gender on consumer spending in fashion retail

WORDS:
2650
DATE:
2015
PRICE:
29.99 GBP

The paper proposes to examine demographic influences on online and offline fashion shopping in order to determine differences between fashion spending in young women and men. The aims, questions and objectives of the research are outlined, the choice of the topic is justified, literature is reviewed on key definitions and theories relevant for the study, the methodology is described, the plan and timetable of the research are presented.

 

KEYWORDS: Proposal, age, gender, consumer, spending, fashion, retail,

 

C/M/3843. Customer behaviour towards online shopping from ASOS: research methodology

WORDS:
6000
DATE:
2015
PRICE:
69.99 GBP

The paper offers a ‘Methodology’ chapter from a dissertation about factors that influence customers’ online purchases from ASOS website. General information is provided about methods, frameworks, philosophies and strategies of academic research. Analysis of the primary research findings is conducted explaining and quantifying data collected from a questionnaire survey. Recommendations about ASOS website are suggested highlighting the role of trust in influencing customer purchase decisions.

 

KEYWORDS: Customer behaviour, online shopping, ASOS, methodology,

 

C/M/3831. Dissertation outline. Factors influencing e-consumer behaviour: case study of ASOS

WORDS:
1000
DATE:
2015
PRICE:
19.99 GBP

The paper offers an outline of the dissertation about factors that influence e-consumer purchase behaviour at the fashion retailer ASOS. The aim and objectives of the dissertation are formulated, the structure of the literature review is explained, the methodology is described, associated ethical issues are addressed.

 

KEYWORDS: Dissertation outline, e-consumer behaviour, ASOS,

 

C/M/3818. Consumer psychology and hierarchy of needs

WORDS:
2100
DATE:
2015
PRICE:
29.99 GBP

The paper looks into theoretical and practical aspects of consumer psychology (CP) reviewing Maslow’s hierarchy of needs, and discussing consumer attitudes towards Coca Cola products.

 

KEYWORDS: Consumer, psychology, hierarchy, needs, Coca Cola,

 

S/M/861. Consumer behavior ethics

WORDS:
1000
DATE:
2015
PRICE:
19.99 GBP

The paper looks at the ethics of consumer behaviour focusing on the unethical practices of shoplifting, and providing their explanations with reference to the ‘neutralization’ theory, denial of responsibility, consumer denial of the victim, etc.

 

KEYWORDS: Consumer behavior, ethics,

 

S/PS/406. Theory of consumer behaviour and mechanisms of purchase decision making

WORDS:
2050
DATE:
2015
PRICE:
29.99 GBP

The paper looks into the theory of consumer behaviour examining the process of decision making about purchases and explaining the role of self-perception and price perception in making choices about products. Emotional, cognitive and behavioural processes involved in buying decisions are considered, the use of consumer behavior theories in business is explained.

 

KEYWORDS: Theory, consumer behaviour, purchase, decision making,

 

C/M/3808. Determinants of car purchase decision

WORDS:
1550
ADD-ONS:
6 slides
DATE:
2015
PRICE:
29.98 GBP

The paper looks at factors that affect vehicle purchase decisions examining the features of five cars chosen by the researcher’s for his/her ‘dream garage’, i.e. Fiat 500, Audi Q7, Audi A5, Bugatti Veyron and Rolls Royce Phantom. The properties of the cars that prompted the researcher’s choice are detailed. A presentation of the ‘dream garage’ is supplied in a separate file.

 

KEYWORDS: Determinants, car, purchase decision, Fiat, Audi, Bugatti Veyron, Rolls Royce,

 

C/M/3805. Marketing mix stimuli of consumer behaviour: case study of Tesco

WORDS:
3000
DATE:
2015
PRICE:
39.99 GBP

The paper looks at the effects of marketing mix stimuli on consumer behaviour with regard to different types of responses, i.e. cognitive, affective and behavioural responses. A case study is conducted of marketing mix stimuli used in the UK supermarket Tesco.

 

KEYWORDS: Marketing mix, stimuli, consumer behaviour, Tesco,

 

C/M/3796. Possessions and extension of self: marketing perspective

WORDS:
1600
DATE:
2015
PRICE:
19.99 GBP

The paper looks at the theory of possession and extension of self examining its relation to consumer behaviour. Factors that affect purchasing decisions are analysed including human’s body, personal space, partners, children, friends, pets, etc. that are perceived as extension of one’s self. A reflection is provided on the researcher’s personal shopping experience.

 

KEYWORDS: Possessions, extension, self, marketing,

 

C/M/3769. Determinants of UK consumers’ behaviour towards online shopping

WORDS:
2050
DATE:
2015
PRICE:
29.99 GBP

The paper looks at demographic, financial and cultural factors that influence the choices of UK consumers in their online shopping, i.e. the regulatory environment, gender, income, education, cost of goods and services, level of trust, etc.

 

KEYWORDS: UK consumers, behaviour, online shopping,

 

C/M/3765. Effect of loyalty schemes on customer behaviour at Tesco and Sainsbury’s

WORDS:
2550
DATE:
2015
PRICE:
29.99 GBP

The paper examines the impact of loyalty schemes on customers’ buying behaviour using a case study of Tesco and Sainsbury’s supermarkets. Literature is reviewed on the theory of customer relationship management (CRM). Loyalty programmes used in UK supermarkets are detailed identifying factors behind their success. Conclusions are made about the effectiveness of Tesco Clubcard and Nectar Card in ensuring customer loyalty.

 

KEYWORDS: Loyalty, schemes, customer behaviour, Tesco, Sainsbury’s, Clubcard, Nectar Card,

 

C/M/3763. Meat consumption and animal rights: ethical food production

WORDS:
2500
DATE:
2015
PRICE:
29.99 GBP

The paper looks at animal rights in the context of the food industry examining the effect of animal welfare on the development of ethical food production. Primary research is conducted including interviews and an online survey to establish links between meat consumption and consumers’ engagement in animal rights.

 

KEYWORDS: Meat, consumption, animal rights, ethical, food,

 

C/M/3760. Self-image and perfume preference

WORDS:
5800
DATE:
2015
PRICE:
59.99 GBP

The paper looks at the link between self-image and brand preference analyzing the effect of consumer perceptions and identity on fragrance purchasing decisions. Literature is reviewed on the theory of consumer buying behaviour (CBB) and methods of its modeling through self-image association with brand. Primary research is conducted via interviews to establish connections between self-perception and fragrance.

 

KEYWORDS: Self-image, perfume, preference, fragrance, consumer behaviour,

 

C/M/3753. Use of influence tactics in selling

WORDS:
250
DATE:
2015
PRICE:
9.99 GBP

The paper looks at strategies and tactics used by salespeople to influence their customers offering a review of literature on psychological aspects of sales interactions and factors that contribute to the effectiveness of direct and indirect influences on buying behaviours.

 

KEYWORDS: Influence, tactics, selling, customer,

 

C/M/3751. Determinants of consumption behaviour

WORDS:
1500
DATE:
2015
PRICE:
19.99 GBP

The paper looks at consumption in the context of macroeconomics reviewing theories of consumer behaviour, examining patterns of consumption and related life cycle hypothesis, discussing factors that are relevant to consumption decision making, etc.

 

KEYWORDS: Determinants, consumption, behaviour,

 

C/M/3713. Holiday decision making

WORDS:
2600
DATE:
2015
PRICE:
29.99 GBP

The paper looks at the framework of consumer behaviour making references to the marketing theory, and analysing the features of consumer buying behaviour towards holiday booking. Maslow’s ‘hierarchy of needs’ model is analyzed and applied to the motives behind holiday decision-making.

 

KEYWORDS: Holiday decision making, consumer behaviour,