Browse our collection of papers in
Consumer Behaviour

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C/M/3545. Impact of celebrity endorsement on purchasing behaviour in Saudi Women

WORDS:
2950
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the findings of the research into celebrity endorsements of branded apparel and its influence on the purchasing decisions of Saudi women. Primary data obtained during the research are discussed and interpreted, conclusions are made about the effects of brand on the purchasing of products endorsed by celebrities, issues of negative publicity are addressed. Implications of the research for the marketers are discussed.

 

KEYWORDS: celebrity endorsement, purchasing, Saudi women, brand,

 

C/B/5802. Dissertation. Impact of Global Changes on Customer Demand: Competitive Position of Lufthansa Airlines

WORDS:
20300
DATE:
2014
PRICE:
209.99 GBP

The dissertation investigates the strategies used by Lufthansa Airlines (LA) to address challenges faced by the company due to globalization and respective changes in demand patterns. Literature is reviewed on the theoretical approaches to strategic management including resource-based view (RBV), collaboration, etc. The concepts of value creation and value perception are explored in the context of the airline industry discussing customer perceptions of airline brands. Competitive advantages of low-cost and full-cost airlines are examined focusing on Lufthansa’ rivals Ryanair and EasyJet. Analysis of Lufthansa is conducted using the models of Porter’s Five Forces, Generic Strategies, SWOT, etc. The methodology of the research is based on the analysis of secondary sources and primary data obtained from a questionnaire survey of customer perceptions towards low-cost airlines and Lufthansa. Conclusions are made about customer demand patterns and attitudes towards Lufthansa.

 

KEYWORDS: Dissertation, Global, Changes, Customer, Demand, Competitive, Lufthansa Airlines, RyanAir, EasyJet, Porter’s Five Forces, Generic Strategies, SWOT,

 

C/M/3529. SPSS analysis of online purchase behaviour in India

WORDS:
2500
DATE:
2014
PRICE:
29.99 GBP

The paper examines trends and patterns of online purchase behaviour of consumers based in India. Statistical analysis is conducted using the framework of SPSS (Statistical Packages for the Social Sciences). The paper has no references.

 

KEYWORDS: SPSS, online, purchase behaviour, India, statistical,

 

C/M/3526. Social influences on consumer behaviour

WORDS:
2000
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the social determinants of consumer behaviour (CB) examining the role of reference groups that consumers want to identify themselves with, and discussing the concept of identity consumption. The role of social networks in shaping CB is evaluated comparing their influence on CB with the drivers of rational consumption as opposed to symbolic consumption.

 

KEYWORDS: Social, influences, consumer behaviour, CB, identity, consumption,

 

C/M/3525. Proposal. Purchasing behaviour towards Mercedes-Benz cars in UK and Thailand

WORDS:
2750
DATE:
2014
PRICE:
29.99 GBP

The paper proposes to conduct a comparative analysis of consumer behaviour towards the purchase of Mercedes-Benz cars in the UK and Thailand. The background of the proposed research is described, literature is reviewed on the theory of consumer behaviour and brand marketing, the aims and objectives of the study are outlined, the methodology of the research is detailed, the timetable of the work is indicated.

 

KEYWORDS: Proposal, Purchasing behaviour, Mercedes-Benz, cars, UK and Thailand,

 

S/M/785. Psychological theories of consumer behaviour: critical analysis

WORDS:
1200
DATE:
2014
PRICE:
19.99 GBP

The paper examines psychological and situational factors that influence the behavior of consumers in building their attitude towards particular products and making purchase decisions. Types of consumers are identified arguing that the psychological theory is not the only determinant in the purchasing behaviour.

 

KEYWORDS: Psychological, consumer behaviour, purchasing,

 

S/EI/91. Dissertation. Online Book Purchasing Behaviour in UK students

WORDS:
22050
DATE:
2014
PRICE:
229.99 GBP

The dissertation examines the attitudes of UK university students towards buying books online. Literature is reviewed on the theory of e-commerce and the perceptions of advantages, accessibilities, risks and future intentions associated with online purchases. The methodology of the dissertation is based on the analysis of secondary sources and primary data obtained from questionnaires and subjected to statistical analysis. Conclusions are made about the changes in the patterns of students’ book shopping from offline to online. Recommendations are suggested about further research into book delivery logistics.

 

KEYWORDS: Dissertation, Online, Book, Purchasing, Behaviour, UK students,

 

C/M/3513. Impact of TV Advertising on Female Consumerism in USA

WORDS:
4550
DATE:
2014
PRICE:
49.99 GBP

The paper examines the impact of television advertising on the consumer habits of American women. Literature is reviewed on the theory of advertising, theory of signs, gender aspects of advertising, etc. Evidence is presented to the correlation between female TV viewing habits and shopping habits, comparisons are made between trends in men’s and women’s shopping.

 

KEYWORDS: TV Advertising, Female, Consumerism, USA, shopping, women,

 

C/M/3510. Consumer buying behaviour: theoretical perspectives

WORDS:
2550
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the process of consumer decision-making (CDM) about a purchase of a particular product providing a review of literature on the consumerist, behavioural and cognitive aspects of the CDM process. Conclusions are made about factors that influence consumer buying decisions.

 

KEYWORDS: Consumer, buying behaviour, theoretical,

 

C/M/3498. Consumer Decision Making about Replacement of Laptop Computer

WORDS:
2100
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the process of consumer decision-making involved in the replacement of a laptop computer. References are made to the theory of consumer behaviour (CB) outlining factors that affect CB, identifying types of consumer buying decisions, examining the elements of the decision-making process, etc. Recommendations are suggested to marketers about marketing mix (4P) features that can influence buying behaviour.

 

KEYWORDS: Consumer, Decision Making, Replacement, Laptop Computer, marketing mix,

 

C/M/3490. Market research of Francesca restaurant

WORDS:
840
DATE:
2014
PRICE:
9.99 GBP

The paper reports on the market research conducted for Francesca restaurant in Baker Street, London, analysing its findings, identifying Francesca’s customer profile, and discussing perceptions, attitudes and behaviours of customers towards the restaurant.

 

KEYWORDS: Market research, Francesca, restaurant, customers,

 

C/M/3477. Consumer decision-making and market segmentation for iPad

WORDS:
2000
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the theoretical and practical aspects of marketing strategy development providing a critical overview of the consumer decision-making model and the stages of the purchase decision-making process, and offering a case study of market segmentation with regard to Apple’s iPad.

 

KEYWORDS: Consumer, decision-making, market segmentation, iPad, Apple,

 

C/FC/275. Vintage fashion clothing and its consumers

WORDS:
3000
DATE:
2014
PRICE:
39.99 GBP

The paper looks at the motivation behind buying vintage clothes identifying the profile of the target customers, and considering economic, cultural and psychological aspects of consumer behaviour towards vintage clothing. The reemergence into fashion of the zoot suit is discussed.

 

KEYWORDS: Vintage, fashion, clothing, consumers, zoot suit,

 

C/FC/274. Fashion brand imitation and status symbols

WORDS:
2000
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the mechanisms of consumer purchasing behavior towards fashion products discussing the link between fashion and financial status, considering social aspects of branded fashion goods’ possession, addressing the increase in brand imitation and counterfeiting sales, explaining the ‘Robin Hood’ effect, and identifying differences in consumer types.

 

KEYWORDS: Fashion, brand, imitation, status symbols, counterfeiting,

 

C/M/3469. Impact of customer loyalty schemes on consumer behaviour: case study of UK coffee shop

WORDS:
1200
DATE:
2014
PRICE:
19.99 GBP

The paper looks at the relevance of customer loyalty schemes (CLS) in organisational performance reporting on a questionnaire survey conducted among customers of an independent coffee shop in Poulton-le-Fylde, UK. Conclusions are made about the effectiveness of the shop’s CLS and the impact of the schemes on consumers’ behaviour during the recent economic recession.

 

KEYWORDS: customer loyalty schemes, CLS, consumer behaviour, UK coffee shop,

 

C/M/3467. Proposal. Influence of self-image and personality on choice of mobile phone brands

WORDS:
2800
DATE:
2014
PRICE:
29.99 GBP

The paper proposes to look at the influence of a person's self-image and personality on their choice of brands and products using a case study of buying decisions with regard to mobile phone brands. The aims and objectives of the research are outlined, literature is reviewed on the link between self-image and brand preferences discussing its role in the selection of a mobile phone brand. Research methodology is described.

 

KEYWORDS: Proposal, self-image, personality, mobile phone, brands,

 

C/M/3455. Impact of celebrity endorsement on consumer buying decisions: survey report

WORDS:
3600
DATE:
2014
PRICE:
39.99 GBP

The paper reports on an online survey conducted among 500 randomly selected respondents to study factors responsible for the attractiveness of the celebrities and the impact of celebrity endorsement on the advertised product or brand. Survey findings are analysed using the methods of descriptive statistics, and making conclusions about the influence of celebrity endorsement on consumers’ purchase decisions. The paper has no references.

 

KEYWORDS: Celebrity endorsement, consumer buying, survey, statistics,

 

C/M/3447. Proposal. Impact of economic recession on consumer behaviour and attitudes towards banks in UK

WORDS:
2350
DATE:
2014
PRICE:
29.99 GBP

The paper proposes to examine the effects of the economic downturn on consumer behaviour towards high street banks in the UK. The aims and objectives of the research are outlined, literature is reviewed on the impact of the recession on the relationship between banks and their customers, the methodology of the research is described considering its ethical issues. The paper has no references.

 

KEYWORDS: Proposal, economic recession, consumer behaviour, attitudes, banks in UK,

 

C/M/3445. Dissertation. Relationship between Consumer Buying Behaviour and Social Media Marketing in Topshop UK

WORDS:
8850
DATE:
2014
PRICE:
89.99 GBP

The dissertation examines the use of social media marketing by Topshop in the UK studying its impact on consumer buying behaviour. Literature is reviewed on the theory of consumer behaviour (CB) identifying factors that affect CB, describing the process of buying decision-making, defining the concept of social media marketing (SMM), outlining types of SMM, etc. The methodology of the research is based on secondary sources and primary data collected from interviews with Topshop’s managers. Social media campaigns undertaken by Topshop in 2012 are analyzed. Conclusions are made about the practices of using social media by Topshop’s marketers, and the effects of these practices on customers’ engagement with Topshop’s products.

 

KEYWORDS: Dissertation, Consumer Buying Behaviour, Social Media Marketing, SMM, Topshop UK,

 

C/M/3441. Dissertation. Consumer trust in online shopping: comparative analysis of UK and Greece

WORDS:
15000
DATE:
2014
PRICE:
159.99 GBP

The dissertation looks at the trust mechanisms behind online retail offering a comparative analysis of the role of trust in online shopping in the UK and Greece. Literature is reviewed on the definitions of trust, online trust, factors affecting online trust, trust and security issues, trust in the logistics context, etc. The methodology of the research is based on the analysis of secondary data and primary data obtained from questionnaires and interviews with British and Greek online shoppers of various demographics employing qualitative and quantitative methods. Conclusions are made about cultural differences of the online shopping environment in the UK and Greece. Recommendations are suggested about the ways to increase customer confidence with regard to online shopping.

 

KEYWORDS: Dissertation, consumer, trust, online shopping, UK and Greece, customer confidence,

 

C/M/3432. Dissertation. Gender influence on brand choices and impulse purchasing in UK supermarkets

WORDS:
23500
DATE:
2013
PRICE:
239.99 GBP

The dissertation investigates the role of gender in making brand choices and impulse purchases in UK supermarkets. Literature is reviewed on the theory of consumer buying behaviour and gender differences with regard to the perception of the goods’ visual presentation, brand loyalty, consumption patterns, impulse buying, etc. The background of the UK supermarkets is analysed. The methodology of the dissertation is based on secondary research and primary research conducted via interviews and questionnaire survey among 100 respondents with equitable distribution between male and female shoppers. Conclusions are made about the correlation between gender and impulse purchasing, recommendations are suggested to the marketers of supermarkets’ products in the UK.

 

KEYWORDS: Dissertation, gender, brand choices, impulse purchasing, supermarkets,

 

C/M/3431. Dissertation. Pre-Purchase Attitudes towards Mobile Phones in Mauritius

WORDS:
11800
DATE:
2013
PRICE:
119.99 GBP

The dissertation looks at the factors that determine pre-purchase consumer behaviour towards mobile phones in the Republic of Mauritius. Literature is reviewed on the theory of consumer behaviour (CB), the features of pre-purchase CB, pre-purchase attitudes towards mobile phones, social cognitive theory, etc. The methodology of the research includes the analysis of secondary data and primary data collected from questionnaires distributed among Mauritian consumers who use or intend to use mobile telephony. The strengths and weakness of the research are highlighted. A proposal for the dissertation is available at our website: C/M/3270. Proposal. Pre-Purchase Attitudes towards Mobile Phones in Mauritius

 

KEYWORDS: Dissertation, Pre-Purchase, Attitudes, Mobile Phones, Mauritius,

 

C/M/3411. Impact of Television Advertising on Female Consumerism in USA

WORDS:
4500
DATE:
2013
PRICE:
49.99 GBP

The paper examines the impact of TV advertising on the consumer habits of women in the USA. The power of advertising in modern society is argued, patterns of TV watching in men and women are examined, the features of television advertising and female consumers are defined, analysis of contemporary TV advertisements is performed. A quantitative study is conducted to reveal viewing habits and shopping traits in US men and women.

 

KEYWORDS: Television, Advertising, Female, Consumerism, USA, viewing, habits, shopping,

 

C/M/3407. Proposal. Impact of River Island's and Zara's advertising campaigns on students' buying behaviour

WORDS:
4300
DATE:
2013
PRICE:
49.99 GBP

The paper proposes research into advertising campaigns of the fashion retailers River Island and Zara that took place in 2012 providing information about the background of advertising communications and the impact of lifestyle advertising on consumer’s involvement with the brand. The aims and questions of the research are outlined, the methodology is described, The timetable of work is presented. Literature is reviewed on the theories of consumer behaviour and advertising media formulating key research hypotheses.

 

KEYWORDS: Proposal, River Island, Zara, advertising, campaigns, students, buying behaviour,

 

C/M/3398. Attitudes towards celebrity endorsement in Saudi consumers: survey report

WORDS:
3600
DATE:
2013
PRICE:
39.99 GBP

The paper reports on the findings of an online survey conducted by the researcher in Saudi Arabia to study attitudes towards celebrity endorsement in consumers of varying demographics. The profile of the respondents is defined, the use of celebrity advertisements as a marketing tool is discussed. Conclusions are made on the basis of the statistical analysis of the survey findings about the perceptions of celebrity ads by people of different age, gender, education, occupation, etc. Effects of celebrity endorsement on purchasing behaviours are evaluated.

 

KEYWORDS: Attitudes, celebrity, endorsement, Saudi, consumers, survey,