Browse our collection of papers in
Consumer Behaviour

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C/M/3664. Dissertation. Consumer attitudes towards online promotions: case study of Groupon UK

WORDS:
24900
DATE:
2014
PRICE:
249.99 GBP

The dissertation looks at the marketing activities of web-based portals and websites focusing on online promotional offers and group buying deals of Groupon UK. Literature is reviewed on the features of online promotions and daily deals highlighting the importance of consumer persuasion, explaining the benefits of the group buying deal proposition, etc. The background of Groupon is described. The methodology of the dissertation is based on secondary research and a questionnaire survey conducted in 50 respondents of varying demographics. Analysis of the findings is performed using statistical methods. Conclusions are made about success factors behind online deal promotions and group buying deals.

 

KEYWORDS: Dissertation, consumer attitudes, online, promotional, Groupon UK,

 

C/M/3658. Proposal. Effect of branding on consumer purchase decisions

WORDS:
2650
DATE:
2014
PRICE:
29.99 GBP

The paper proposes to examine the impacts of branding on the byuing behaviour of consumers. The aims and objectives of the research are outlined, literature is reviewed on consumer perceptions towards branding. Research methodology is described outlining related ethical considerations.

 

KEYWORDS: Proposal, branding, consumer, purchase decisions,

 

C/M/3657. Proposal. Impact of event sponsorship on buying behaviour towards sport equipment

WORDS:
1650
DATE:
2014
PRICE:
19.99 GBP

The paper proposes to look at the link between the sponsorship of Olympic games and consumers buying behaviour with regard to sport equipment. A review of literature is presented on the features of the sports market, the sponsorship of sporting events, the development of the consumers’ positive attitudes towards products, etc. Research questions and hypotheses are formulated, the methodology is described.

 

KEYWORDS: Proposal, event, sponsorship, buying behaviour, sport,

 

C/M/3651. Santa Fe Grill and Jose's South-western Café: customer profile and marketing recommendations

WORDS:
3050
DATE:
2014
PRICE:
39.99 GBP

The paper reports on a survey conducted among customers of Mexican restaurants Santa Fe Grill and Jose’s South-western Café analysing respondents’ demographics and behaviour, identifying factors that determine the restaurants’ rating, outlining features that distinguish the restaurants, highlighting their respective competitive advantages, considering areas of improvement, and suggesting strategic recommendations to Santa Fe Grill.

 

KEYWORDS: Santa Fe Grill, Jose’s South-western Café, customer profile, marketing,

 

C/M/3650. Santa Fe Grill vs. Jose South-western café: customers' perceptions and marketing strategies

WORDS:
3150
DATE:
2014
PRICE:
39.99 GBP

The paper looks at the performance of Santa Fe Grill restaurant comparing it with that of Jose South-western café. A survey is conducted of customers’ perceptions about the companies, literature is reviewed on marketing techniques used for customer attraction and retention, primary data obtained from the survey are analysed identifying areas of possible improvement and suggesting recommendations to Santa Fe Grill about their marketing strategies.

 

KEYWORDS: Santa Fe Grill, Jose South-western café, customers, marketing strategies,

 

C/M/3636. Proposal. Consumers' motivation for purchasing ethical fashion brands

WORDS:
2100
DATE:
2014
PRICE:
29.99 GBP

The paper proposes to examine factors that motivate consumers to buy ethical products, and to study the influence of demographic and social variables on the intention to purchase ethical fashion clothing brands. The aim and objectives of the research are outlined, literature is reviewed on consumer behaviour towards ethical products, the methodology of the research is described, its schedule is indicated.

 

KEYWORDS: Proposal, consumers, motivation, ethical, fashion brands,

 

C/M/3625. Magazine advertisements and their appeal to contemporary consumers

WORDS:
2950
DATE:
2014
PRICE:
29.99 GBP

The paper looks at advertisements in modern magazines examining techniques that are used to attract and manipulate consumers, comparing contemporary advertisements with those of the past, and arguing whether ‘intertextuality’ is a key concept in contemporary magazine advertising. References are made to the research into social psychology, semiology, motivation, etc. Analysis of several magazine advertisements is conducted.

 

KEYWORDS: Magazine, advertisements, contemporary, consumers,

 

C/M/3621. Dissertation. Impact of consumer brand preferences on supermarket wars in UK

WORDS:
12350
DATE:
2014
PRICE:
129.99 GBP

The dissertation looks at the UK supermarket industry examining the effects of consumer preferences towards manufacturers and shops’ own brands on the competition between major supermarket chains. Literature is reviewed on the development of the supermarket industry in the UK, its role in the British economy, the war between Tesco and Sainsbury’s, theories of branding and consumer behavior, etc. Research methodology is based on secondary data and primary data obtained from a questionnaire survey held among supermarket shoppers. Conclusions are made on the basis of the research findings suggesting recommendations about the need to diversify supermarkets’ consumer base and own brands.

 

KEYWORDS: Dissertation, consumer, brand, preferences, supermarket wars, UK, Tesco, Sainsbury’s,

 

C/M/3614. Tablet PC users: statistical analysis

WORDS:
4500
DATE:
2014
PRICE:
49.99 GBP

The paper looks at the characteristics of tablet PC users conducting statistical analysis of their demographic profiles, factors relevant for the purchasing of a tablet, factors that influence users’ satisfaction levels, etc. Recommendations are suggested for the marketing of tablet PCs. The paper has no references.

 

KEYWORDS: Tablet PC, users, statistical analysis,

 

C/M/3606. Influence of credit limits on individual's spending decisions

WORDS:
730
DATE:
2014
PRICE:
9.99 GBP

The paper examines how the size of a person’s credit limit influences their spending behavior using a statistical analysis of the data obtained from three groups of students. The methods of the analysis are critically evaluated. The paper has no references.

 

KEYWORDS: Credit, limits, spending,

 

C/M/3589. Proposal. Buying behaviour of online shoppers in developed countries

WORDS:
3600
DATE:
2014
PRICE:
39.99 GBP

The paper proposes to examine the decision making process of online buyers in developed nations describing the background of the study, outlining its aims and objectives, providing a review of literature on consumer buying behaviour, and describing the methodology of the proposed research.

 

KEYWORDS: Proposal, buying behaviour, online, shoppers, developed countries,

 

C/EI/343. Acceptance of m-commerce technology in Saudi Arabia: survey report

WORDS:
1350
DATE:
2014
PRICE:
19.99 GBP

The paper looks at the attitudes of Saudi population towards the use of m-commerce technology. A plan of primary research is developed presenting a questionnaire survey and semi-structured interview questions aimed to determine the impact of various factors on the perception of m-commerce, i.e. security, cost, culture, social influence, etc.

 

KEYWORDS: m-commerce, technology, Saudi Arabia, survey, interview,

 

C/M/3571. Purchasing behaviour: case study of Nicorette's marketing mix

WORDS:
3150
DATE:
2014
PRICE:
39.99 GBP

The paper looks into the theory of consumer behaviour (CB) describing the process of decision-making about a purchase. Purchasing stimuli are examined along the lines of the marketing mix model using a case study of strategies adopted in the marketing of the Nicorette brand by GlaxoSmithKline. Advertisements of Nicorette are analysed making references to theories of motivation, means-end chain (MEC) theory, etc.

 

KEYWORDS: Purchasing, consumer behaviour, CB, Nicorette, marketing mix, GlaxoSmithKline, advertisements,

 

C/F/1849. Proposal. Effects of credit crunch and financial crisis on consumer buying behaviour in UK

WORDS:
1500
DATE:
2014
PRICE:
19.99 GBP

The paper proposes to examine the impact of the credit crunch and financial crisis on the buying behaviour of consumers in the UK. The importance of the topic is explained, the theoretical background of the research is reviewed, its position with regard to previous research in the area is considered, the methodology of the research is described.

 

KEYWORDS: Proposal, credit crunch, financial crisis, consumer buying behaviour, UK,

 

C/M/3567. Stimuli of consumer behaviour: advertising strategy of L'Oreal

WORDS:
2900
DATE:
2014
PRICE:
29.99 GBP

The paper looks at factors that influence consumer behaviour (CB) offering a case study of marketing communications used by the skin care brand ‘L’Oreal’. Stimuli behind buying behaviour towards L’Oreal products are analysed making references to Maslow’s hierarchy of needs. The features of L’Oreal’s advertisements are examined illustrating how they respond to consumers’ perceptions of skin care products.

 

KEYWORDS: Stimuli, customer behaviour, advertising, L’Oreal, skin care,

 

C/FC/280. Relationship between culture and consumption behaviour

WORDS:
2500
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the role culture and sub culture in modern consumer society making references to the consumption theories and theories of cultural dimensions, establishing the relationship between culture and consumption, defining types of consumption related to the consumer’s culture, etc.

 

KEYWORDS: Culture, consumption, behaviour,

 

S/M/802. Dissertation. Consumer behaviour towards ethical fashion: case study of Pants to Poverty

WORDS:
10950
DATE:
2014
PRICE:
109.99 GBP

The dissertation looks at consumer attitudes towards ethical issues that affect the UK fashion industry and bring about new methods of marketing. Literature is reviewed on the theory of ethical consumerism, the questionable existence of ethical consumers, the principles of corporate social responsibility (CSR), the nature of sustainable (green) consumption, etc. A case study is conducted to recommend marketing strategies for the company Pants to Poverty, an ethical and sustainable brand of fashion underwear that has manufacturing factories in India. The methodology of the research is based on secondary sources and primary data obtained from customers via questionnaires to establish their attitudes to ethical fashion. Conclusions are made about targeting and pricing of ethical fashion.

 

KEYWORDS: Dissertation, Consumer behaviour, ethical fashion, Pants to Poverty, marketing,

 

S/M/799. Consumer decision making about car purchase

WORDS:
2150
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the nature of consumer behaviour (CB) with regard to car purchasing. Psychological, social and personal factors that affect CB are outlined, types of consumer buying behaviour are identified, the components of the decision-making process are detailed, recommendations are provided about car marketing and promotion.

 

KEYWORDS: Consumer, decision making, car, purchase,

 

C/M/3545. Impact of celebrity endorsement on purchasing behaviour in Saudi Women

WORDS:
2950
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the findings of the research into celebrity endorsements of branded apparel and its influence on the purchasing decisions of Saudi women. Primary data obtained during the research are discussed and interpreted, conclusions are made about the effects of brand on the purchasing of products endorsed by celebrities, issues of negative publicity are addressed. Implications of the research for the marketers are discussed.

 

KEYWORDS: celebrity endorsement, purchasing, Saudi women, brand,

 

C/B/5802. Dissertation. Impact of Global Changes on Customer Demand: Competitive Position of Lufthansa Airlines

WORDS:
20300
DATE:
2014
PRICE:
209.99 GBP

The dissertation investigates the strategies used by Lufthansa Airlines (LA) to address challenges faced by the company due to globalization and respective changes in demand patterns. Literature is reviewed on the theoretical approaches to strategic management including resource-based view (RBV), collaboration, etc. The concepts of value creation and value perception are explored in the context of the airline industry discussing customer perceptions of airline brands. Competitive advantages of low-cost and full-cost airlines are examined focusing on Lufthansa’ rivals Ryanair and EasyJet. Analysis of Lufthansa is conducted using the models of Porter’s Five Forces, Generic Strategies, SWOT, etc. The methodology of the research is based on the analysis of secondary sources and primary data obtained from a questionnaire survey of customer perceptions towards low-cost airlines and Lufthansa. Conclusions are made about customer demand patterns and attitudes towards Lufthansa.

 

KEYWORDS: Dissertation, Global, Changes, Customer, Demand, Competitive, Lufthansa Airlines, RyanAir, EasyJet, Porter’s Five Forces, Generic Strategies, SWOT,

 

C/M/3529. SPSS analysis of online purchase behaviour in India

WORDS:
2500
DATE:
2014
PRICE:
29.99 GBP

The paper examines trends and patterns of online purchase behaviour of consumers based in India. Statistical analysis is conducted using the framework of SPSS (Statistical Packages for the Social Sciences). The paper has no references.

 

KEYWORDS: SPSS, online, purchase behaviour, India, statistical,

 

C/M/3526. Social influences on consumer behaviour

WORDS:
2000
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the social determinants of consumer behaviour (CB) examining the role of reference groups that consumers want to identify themselves with, and discussing the concept of identity consumption. The role of social networks in shaping CB is evaluated comparing their influence on CB with the drivers of rational consumption as opposed to symbolic consumption.

 

KEYWORDS: Social, influences, consumer behaviour, CB, identity, consumption,

 

C/M/3525. Proposal. Purchasing behaviour towards Mercedes-Benz cars in UK and Thailand

WORDS:
2750
DATE:
2014
PRICE:
29.99 GBP

The paper proposes to conduct a comparative analysis of consumer behaviour towards the purchase of Mercedes-Benz cars in the UK and Thailand. The background of the proposed research is described, literature is reviewed on the theory of consumer behaviour and brand marketing, the aims and objectives of the study are outlined, the methodology of the research is detailed, the timetable of the work is indicated.

 

KEYWORDS: Proposal, Purchasing behaviour, Mercedes-Benz, cars, UK and Thailand,

 

S/M/785. Psychological theories of consumer behaviour: critical analysis

WORDS:
1200
DATE:
2014
PRICE:
19.99 GBP

The paper examines psychological and situational factors that influence the behavior of consumers in building their attitude towards particular products and making purchase decisions. Types of consumers are identified arguing that the psychological theory is not the only determinant in the purchasing behaviour.

 

KEYWORDS: Psychological, consumer behaviour, purchasing,

 

S/EI/91. Dissertation. Online Book Purchasing Behaviour in UK students

WORDS:
22050
DATE:
2014
PRICE:
229.99 GBP

The dissertation examines the attitudes of UK university students towards buying books online. Literature is reviewed on the theory of e-commerce and the perceptions of advantages, accessibilities, risks and future intentions associated with online purchases. The methodology of the dissertation is based on the analysis of secondary sources and primary data obtained from questionnaires and subjected to statistical analysis. Conclusions are made about the changes in the patterns of students’ book shopping from offline to online. Recommendations are suggested about further research into book delivery logistics.

 

KEYWORDS: Dissertation, Online, Book, Purchasing, Behaviour, UK students,