Browse our collection of papers in
Consumer Behaviour
C/M/1403. Proposal. Impact of Brand on Consumer Buying Behaviour: Case Study of Victoria's Secret Pink
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes research into the attitudes of young female customers towards loungewear Victoria’s Secret Pink. Research objectives and questions are outlined, literature on consumer behaviour and buying decisions is reviewed, research strategy and methodology is described, the timescale of work is indicated, the ethical issues related to primary research are addressed.
KEYWORDS: Proposal, Consumer Buying Behaviour, Victoria’s Secret Pink,
C/M/1398. Proposal. Dependence of luxury products on economic factors: Why do women continue to purchase expensive non-essential fashion items during economic crisis?
- WORDS:
- 1850
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper offers a proposal for the dissertation: “Dependence of luxury products on economic factors: Why do women continue to purchase expensive non-essential fashion items during times of economic hardship?” The rationale for the research is explained, gender patterns of purchasing behaviour are addressed, marketing strategies in luxury markets are described, the methods and structure of the proposed research are outlined.
KEYWORDS: Proposal, luxury products, economic crisis, women buyers, fashion items, purchasing behaviour,
C/S/237. Issues of ethical consumerism
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the concept of ethical consumerism discussing buying behaviour that reflects environmental and social awareness of consumers. It is argued whether people in the modern world associate their identities with products and services they consume. The dilemmas of today’s ethical consumers are addressed discussing the boycott of products produced by companies with negative corporate image, etc.
KEYWORDS: Ethical Consumerism, Self-Identity, negative corporate image,
C/S/236. To what extent is it true to say that nowadays people choose their identities through choice of the products and services that they buy and consume?
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the concept of ethical consumerism discussing buying behaviour that reflects environmental and social awareness of consumers. It is argued whether people in the modern world associate their identities with products and services they consume. The dilemmas of today’s ethical consumers are addressed discussing the boycott of products produced by companies with negative corporate image, etc.
KEYWORDS: Ethical Consumerism, Self-Identity, negative corporate image,
C/M/1394. Buying Decisions about Holidays
- WORDS:
- 3200
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the approaches to holiday decision-making arguing that decisions about buying a holiday are different from decisions about buying other consumer products. The implications of this difference for travel and tourism operators are explored.
KEYWORDS: Marketing, consumer behaviour, leisure buying, holiday decision making,
C/M/1382. Dissertation. UK Consumer Attitudes towards Brand and Price in Car Purchase during Recession
- WORDS:
- 11500
- DATE:
- 2010
- PRICE:
- 119.99 GBP
The dissertation explores the impact of the global financial crisis and economic recession on consumer behaviour and demand for automobiles in the UK. The review of literature touches on the theory of consumer behaviour (CB), the theory of branding, the link between brands and CB, the influence of brand and price on car buying behaviour, the effects of the economic downturn on CB, etc. The methods of the research include analysis of secondary data and primary data obtained through a questionnaire to evaluate the impact of car brand and price on British consumers. Conclusions are made about the effect of the recession on car buyers’ behavior in the UK establishing the relationship between car brand, price and consumers’ purchasing decision.
KEYWORDS: Dissertation, UK consumers, consumer behaviour, car brand, car price, car purchase, automobile industry, economic recession,
C/M/1368. Ethical consumers: myth or reality?
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the concept of ethical consumerism arguing that in spite of intentions many consumers do not purchase ethical products. References are made to consumer surveys on ethical buying behaviour discussing the gap between purchase intention and behaviour, and considering the effects of fair-trade sales.
KEYWORDS: Ethical consumerism, purchase intention and behaviour, fair-trade,
C/M/1367. Proposal. Influence of friends and family's brand recommendations on undergraduates' purchasing decisions: opening student bank account
- WORDS:
- 1350
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes research into the patterns of university student banking to measure the influence of brand recommendations among friends and family. The background of the research topic is explored, the questions and objectives of the research are outlined, research design and methods are described.
KEYWORDS: Proposal, Consumer Behaviour, student banking,
C/M/1361. Dissertation Outline. Effects of Visual Merchandise and Store Layout on Consumer Behaviour: Case Study of Monsoon Accessorize and Claire's Accessories
- WORDS:
- 1300
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper presents an outline of the dissertation “Effects of Visual Merchandise and Store Layout on Consumer Behaviour: Case Study of Monsoon Accessorize and Claire's Accessories”. The rationale and objectives of the research are formulated, academic topics and sources for the literature review are outlined, research timescale and methodology are detailed.
KEYWORDS: Dissertation Outline, Effects of Visual Merchandise and Store Layout on Consumer Behaviour: Case Study of Monsoon Accessorize and Claire\'s Accessories,
C/M/1353. Dissertation. How did Credit Crunch Affect Consumer Behaviour in UK?
- WORDS:
- 10300
- DATE:
- 2010
- PRICE:
- 109.99 GBP
The dissertation examines the effects of the current recession on the consumer behavior in the UK. Literature is reviewed on the theory of consumer behaviour and buying decision making, the causes and effects of the credit crunch, etc. The methods of the research are based on secondary data sources and the primary data obtained from questionnaires and a pilot study used to identify recession-related changes in UK consumers’ spending patterns. Conclusions are made about the effects of the recession on the UK consumers with regard to the volume of spending on non-food items and free-time associated activities.
KEYWORDS: Dissertation, consumer behaviour, recession, credit crunch, crisis, spending, UK consumers,
C/M/1350. Consumer behaviour and information about goods
- WORDS:
- 2550
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the dependency of consumer behaviour on information about goods describing the difference between search characteristics and experience characteristics of goods from buyers’ and producers’ perspectives. Consumers’ and producers’ responses to advertising are discussed, dependence of social balance on goods and services is argued.
KEYWORDS: Consumer behaviour, goods information, advertising,
C/M/1339. Proposal. Impact of Direct-to-Consumer Advertising (DTCA) on Consumer Behaviour towards Pharmaceutical Products in Greece
- WORDS:
- 2050
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper proposes research into consumer attitudes and behaviour towards direct-to-consumer advertising (DTCA) of pharmaceutical products in Greece. The relation of the proposed dissertation to the previous research is established, research methodology is described including the technique of primary data collection via a questionnaire, research timetable is indicated.
KEYWORDS: Proposal, Consumer Behaviour, Advertising, Marketing, Pharmaceutical Industry, Greece, DTCA,
C/M/1337. Impact of Culture on Consumer Behaviour
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the impact of culture on consumer behaviour reviewing definitions of culture and discussing cultural traits relevant to purchase behaviour, i.e. the language and word-of-mouth advertising, symbols and non-verbal signs in advertising, rituals and traditions related to consumer behaviour, cultural aspects of the marketing mix 4Ps, etc. The importance of cultural insights for marketers is highlighted.
KEYWORDS: Consumer Behaviour, Culture, Marketing, Advertising,
C/M/1336. What is the impact of national culture and sub – cultures on consumer behaviour? How can marketers apply the lessons learned from academic study of culture and consumer behaviour to their marketing campaigns?
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the impact of culture on consumer behaviour reviewing definitions of culture and discussing cultural traits relevant to purchase behaviour, i.e. the language and word-of-mouth advertising, symbols and non-verbal signs in advertising, rituals and traditions related to consumer behaviour, cultural aspects of the marketing mix 4Ps, etc. The importance of cultural insights for marketers is highlighted.
KEYWORDS: Consumer Behaviour, Culture, Marketing, Advertising,
C/M/1334. Dissertation. How negative attitudes towards brand influence buyers' behaviour
- WORDS:
- 9500
- DATE:
- 2010
- PRICE:
- 99.99 GBP
The dissertation seeks to establish a connection between the negative attitude towards a brand and buyers’ respective behaviour that leads to the formation of strong brand-customer relationships and may increase the level of customer involvement with a product causing a positive outcome. The review of literature touches on the theory behind the formation of attitudes, the relationship between attitudes and behaviour, the influence of negative attitudes on consumer behaviour, etc. The methods of secondary and primary research are combined using the data collected via sampling and structured questionnaires. Conclusions are made about the correlation between negative attitudes and consumer behaviour highlighting the importance of marketers’ knowledge about quality gaps, or gaps between buyer’s expectations and actual product offer.
KEYWORDS: Dissertation, negative attitude, buyers’ behaviour, consumer behaviour, quality gap, brand, marketer,
C/M/1320. Dissertation. Role of motivation theory in predicting and guiding consumer behaviour: case study of HSBC in Greece
- WORDS:
- 4800
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The dissertation examines the role of consumer motivation and satisfaction in shaping consumer behaviour using the case study of HSBC in Greece. Literature is reviewed on the theories of consumer motivation and satisfaction. The methods of the research are based on the secondary data and primary data collected from the questionnaire distributed in HSBC branches in Athens. Conclusions are made about the effectiveness of the consumer behaviour strategy adopted by HSBC in Greece
KEYWORDS: HSBC Greece, Consumer Behaviour, Consumer Satisfaction, Consumer Motivation,
C/M/1314. Consumer Behaviour and Marketing Strategy of Diageo Ireland
- WORDS:
- 4700
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper looks at the AIDA (attention-interest-desire-action) model of consumer behaviour discussing its impact on buying decision making, explaining the difference between consumer markets and industrial markets, and exploring social, cultural and psychological factors that affect consumer buying behaviour. Theoretical underpinnings of repeated buying behaviour are applied to the marketing strategy of Diego Ireland analysing the company’s policy towards customer loyalty and conducting their competitor analysis within the framework of Porter’s Five Forces and SWOT models.
KEYWORDS: Diageo, consumer behaviour, buying decision making, marketing strategy, customer loyalty, Porter’ Five Forces, SWOT,
C/M/1302. Dissertation. Consumer attitudes towards shopping banners
- WORDS:
- 13400
- DATE:
- 2010
- PRICE:
- 139.99 GBP
The dissertation explores consumer attitudes towards shopping banners in the UK seeking to identify the effectiveness of their use for advertising and promotional purposes. Literature is reviewed on consumer attitudes towards advertising, the emergence of new advertising formats, the features of online advertising, formation of attitudes towards brand, ads’ impacts on different people, etc. The research methods combine the use of secondary and primary data collected via an online questionnaire to determine consumers’ attitudes towards banner advertising techniques. Conclusions are made about customer preferences for certain types of banners. Recommendations are suggested about an effective use of shopping banners.
KEYWORDS: Dissertation, consumer attitude, shopping banners, advertising,
C/EI/101. Proposal. Consumer motivations behind online shopping
- WORDS:
- 1700
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes research into the factors that motivate online shopping examining consumer behaviour with regard to e-commerce. Research background and rationale are presented, research objectives are formulated, topics for the literature review are identified, the methods of the research are described, the outline of the chapters is provided, the dissertation timescale is indicated.
KEYWORDS: Proposal, Online Shopping, consumer behaviour, motivation, purchasing patterns,
S/M/522. What determines our buying decision-making?
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the model of consumer decision making identifying the reasons for consumer buying behavior, describing the stages of the buyer decision processes, discussing buying decisions made within family, and the influence of children and teenagers on the buying behaviour of the parents.
KEYWORDS: buying decision-making, consumer behaviour,
C/M/1279. Dissertation. Marketing Strategies for Kiehl's Cosmetics in Singapore
- WORDS:
- 7250
- DATE:
- 2009
- PRICE:
- 79.99 GBP
The dissertation examines the behaviour, perceptions and attitudes of customers in Singapore towards the US grooming brand Kiehl of the L’Oreal cosmetic group with the aim to develop a marketing strategy for Kiehl’s products in Singapore. The literature review touches on the theory of consumer behaviour, the situation in the cosmetics and grooming market, the marketing mix features of Kiehl, etc. The methods of the research are based on secondary data and primary data obtained trough a questionnaire distributed among Singaporean respondents. Conclusions are made about the factors that affect consumer behaviour in Singapore towards the Kiehl brand. Recommendations are suggested about marketing strategies that Kiehl can consider when entering Singapore’s cosmetic market.
KEYWORDS: Dissertation, Kiehl, marketing strategy, marketing mix, consumer behaviour, cosmetics, Singapore,
C/M/1273. Dissertation. Country-of-Origin Effect on Consumer Attitudes towards Luxury Brands
- WORDS:
- 15500
- DATE:
- 2009
- PRICE:
- 159.99 GBP
The dissertation examines the impact produced by a luxury brand’s country of origin (COO) on consumers’ purchase intention, product quality perception, and attitude towards the brand. The review of literature touches on the theory of consumer behaviour, brand theory, COO effects, consumer ethnocentrism, consumer animosity, etc. The methods of the research are based on secondary data and the primary data collected via a questionnaire to investigate COO effects on customer attitudes towards Italian luxury brands 'Made in Italy' and 'Made in China'. Conclusions are drawn about the ways in which the 'Made In' COO information affects the attitude towards the brand, the product quality and the buying behaviour of consumers.
KEYWORDS: Dissertation, Country-of-Origin, Consumer behaviour, Luxury Brands, purchase intention, product quality,
S/M/507. Consumer behaviour and self identity: analysis of interview
- WORDS:
- 4400
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the factors that motivate consumer behaviour examining the role of consumption in the development of personal self-identity. The concept of the ‘self' is discussed, primary research is conducted using the interview with a female consumer to identify her buying habits. The transcript of the interview is provided.
KEYWORDS: consumer behaviour, self identity, interview,
C/M/1271. Dissertation. Impact of Servicescape on Customer Buying Behaviour: Case Study of Laptop Market
- WORDS:
- 14900
- DATE:
- 2009
- PRICE:
- 149.99 GBP
The dissertation investigates the impact of servicescape on customers’ buying behaviour analysing the laptop segment of the computer retail industry. The review of literature touches on the UK laptop industry, an overview of Sony’s Vaio and Apple’s Mac divisions, the definitions of servicescape as the integration of the tangibles and intangibles of the retail environment, the dimensions of servicescape, the influence of servicescape on buying behaviour, etc. Interpretevism research strategy is used to evaluate the impact of cross-cultural servicescape using a case study of Sony and Apple stores and applying the techniques of Critical Incident content analysis to the primary data collected via semi-structured interviews and questionnaires. Conclusions are made about the importance of servicescape in a product based retail environment.
KEYWORDS: Dissertation, servicescape, laptops, Sony, Vaio, Apple, Mac, PC, computer retail, customer buying behaviour,
C/M/1269. Dissertation. Effect of Country of Origin on Turkish Consumers' Decisions about Automobile Purchasing
- WORDS:
- 15200
- DATE:
- 2009
- PRICE:
- 159.99 GBP
The dissertation investigates the influence of the country of origin on car buying decisions in Turkish customers examining whether the origin of car design and manufacturing has different impacts on the buying behaviour of consumers living in Ankara and those living in Istanbul. The review of literature touches on the theory of consumer behaviour, the effect of the product’s country of origin, the role of country of origin in car buying behaviour, etc. A study is conducted to identify the factors behind car buying decisions in Turkish customers and to develop appropriate marketing strategies. The study is based on secondary data collected from electronic and printed sources, and primary data collected via a questionnaire and focus group interviews with respondents from Istanbul and Ankara. Conclusions are made that the country of origin can develop a positive perception towards the automobile brand, but that it has a minimal impact on the buying decision of Turkish customers.
KEYWORDS: Dissertation, Country of origin, consumer behaviour, marketing strategy, Turkey, car buying behavior, Automobile Purchasing Decision,
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