Browse our collection of papers in
Consumer Behaviour

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C/M/3808. Determinants of car purchase decision

WORDS:
1550
ADD-ONS:
6 slides
DATE:
2015
PRICE:
29.98 GBP

The paper looks at factors that affect vehicle purchase decisions examining the features of five cars chosen by the researcher’s for his/her ‘dream garage’, i.e. Fiat 500, Audi Q7, Audi A5, Bugatti Veyron and Rolls Royce Phantom. The properties of the cars that prompted the researcher’s choice are detailed. A presentation of the ‘dream garage’ is supplied in a separate file.

 

KEYWORDS: Determinants, car, purchase decision, Fiat, Audi, Bugatti Veyron, Rolls Royce,

 

C/M/3805. Marketing mix stimuli of consumer behaviour: case study of Tesco

WORDS:
3000
DATE:
2015
PRICE:
39.99 GBP

The paper looks at the effects of marketing mix stimuli on consumer behaviour with regard to different types of responses, i.e. cognitive, affective and behavioural responses. A case study is conducted of marketing mix stimuli used in the UK supermarket Tesco.

 

KEYWORDS: Marketing mix, stimuli, consumer behaviour, Tesco,

 

C/M/3796. Possessions and extension of self: marketing perspective

WORDS:
1600
DATE:
2015
PRICE:
19.99 GBP

The paper looks at the theory of possession and extension of self examining its relation to consumer behaviour. Factors that affect purchasing decisions are analysed including human’s body, personal space, partners, children, friends, pets, etc. that are perceived as extension of one’s self. A reflection is provided on the researcher’s personal shopping experience.

 

KEYWORDS: Possessions, extension, self, marketing,

 

C/M/3769. Determinants of UK consumers’ behaviour towards online shopping

WORDS:
2050
DATE:
2015
PRICE:
29.99 GBP

The paper looks at demographic, financial and cultural factors that influence the choices of UK consumers in their online shopping, i.e. the regulatory environment, gender, income, education, cost of goods and services, level of trust, etc.

 

KEYWORDS: UK consumers, behaviour, online shopping,

 

C/M/3765. Effect of loyalty schemes on customer behaviour at Tesco and Sainsbury’s

WORDS:
2550
DATE:
2015
PRICE:
29.99 GBP

The paper examines the impact of loyalty schemes on customers’ buying behaviour using a case study of Tesco and Sainsbury’s supermarkets. Literature is reviewed on the theory of customer relationship management (CRM). Loyalty programmes used in UK supermarkets are detailed identifying factors behind their success. Conclusions are made about the effectiveness of Tesco Clubcard and Nectar Card in ensuring customer loyalty.

 

KEYWORDS: Loyalty, schemes, customer behaviour, Tesco, Sainsbury’s, Clubcard, Nectar Card,

 

C/M/3763. Meat consumption and animal rights: ethical food production

WORDS:
2500
DATE:
2015
PRICE:
29.99 GBP

The paper looks at animal rights in the context of the food industry examining the effect of animal welfare on the development of ethical food production. Primary research is conducted including interviews and an online survey to establish links between meat consumption and consumers’ engagement in animal rights.

 

KEYWORDS: Meat, consumption, animal rights, ethical, food,

 

C/M/3760. Self-image and perfume preference

WORDS:
5800
DATE:
2015
PRICE:
59.99 GBP

The paper looks at the link between self-image and brand preference analyzing the effect of consumer perceptions and identity on fragrance purchasing decisions. Literature is reviewed on the theory of consumer buying behaviour (CBB) and methods of its modeling through self-image association with brand. Primary research is conducted via interviews to establish connections between self-perception and fragrance.

 

KEYWORDS: Self-image, perfume, preference, fragrance, consumer behaviour,

 

C/M/3753. Use of influence tactics in selling

WORDS:
250
DATE:
2015
PRICE:
9.99 GBP

The paper looks at strategies and tactics used by salespeople to influence their customers offering a review of literature on psychological aspects of sales interactions and factors that contribute to the effectiveness of direct and indirect influences on buying behaviours.

 

KEYWORDS: Influence, tactics, selling, customer,

 

C/M/3751. Determinants of consumption behaviour

WORDS:
1500
DATE:
2015
PRICE:
19.99 GBP

The paper looks at consumption in the context of macroeconomics reviewing theories of consumer behaviour, examining patterns of consumption and related life cycle hypothesis, discussing factors that are relevant to consumption decision making, etc.

 

KEYWORDS: Determinants, consumption, behaviour,

 

C/M/3713. Holiday decision making

WORDS:
2600
DATE:
2015
PRICE:
29.99 GBP

The paper looks at the framework of consumer behaviour making references to the marketing theory, and analysing the features of consumer buying behaviour towards holiday booking. Maslow’s ‘hierarchy of needs’ model is analyzed and applied to the motives behind holiday decision-making.

 

KEYWORDS: Holiday decision making, consumer behaviour,

 

C/M/3712. Consumer behaviour of holiday makers

WORDS:
2250
DATE:
2015
PRICE:
29.99 GBP

The paper looks at psychological factors behind individuals’ purchase decisions discussing motivations of consumer behaviour, detailing the process of consumer decision making, offering a case study of decision-making about holidays, and arguing that buying behaviour of holiday makers is different from traditional forms of buying behaviour.

 

KEYWORDS: Consumer behaviour, holiday makers,

 

S/M/832. Consumer buying decision process

WORDS:
760
DATE:
2015
PRICE:
9.99 GBP

The paper looks at the stages of consumer decision making about buying products and services, i.e. need recognition, information search, evaluation of alternatives, etc.

 

KEYWORDS: Consumer, buying, decision process,

 

C/M/3664. Dissertation. Consumer attitudes towards online promotions: case study of Groupon UK

WORDS:
24900
DATE:
2014
PRICE:
249.99 GBP

The dissertation looks at the marketing activities of web-based portals and websites focusing on online promotional offers and group buying deals of Groupon UK. Literature is reviewed on the features of online promotions and daily deals highlighting the importance of consumer persuasion, explaining the benefits of the group buying deal proposition, etc. The background of Groupon is described. The methodology of the dissertation is based on secondary research and a questionnaire survey conducted in 50 respondents of varying demographics. Analysis of the findings is performed using statistical methods. Conclusions are made about success factors behind online deal promotions and group buying deals.

 

KEYWORDS: Dissertation, consumer attitudes, online, promotional, Groupon UK,

 

C/M/3658. Proposal. Effect of branding on consumer purchase decisions

WORDS:
2650
DATE:
2014
PRICE:
29.99 GBP

The paper proposes to examine the impacts of branding on the byuing behaviour of consumers. The aims and objectives of the research are outlined, literature is reviewed on consumer perceptions towards branding. Research methodology is described outlining related ethical considerations.

 

KEYWORDS: Proposal, branding, consumer, purchase decisions,

 

C/M/3657. Proposal. Impact of event sponsorship on buying behaviour towards sport equipment

WORDS:
1650
DATE:
2014
PRICE:
19.99 GBP

The paper proposes to look at the link between the sponsorship of Olympic games and consumers buying behaviour with regard to sport equipment. A review of literature is presented on the features of the sports market, the sponsorship of sporting events, the development of the consumers’ positive attitudes towards products, etc. Research questions and hypotheses are formulated, the methodology is described.

 

KEYWORDS: Proposal, event, sponsorship, buying behaviour, sport,

 

C/M/3651. Santa Fe Grill and Jose's South-western Café: customer profile and marketing recommendations

WORDS:
3050
DATE:
2014
PRICE:
39.99 GBP

The paper reports on a survey conducted among customers of Mexican restaurants Santa Fe Grill and Jose’s South-western Café analysing respondents’ demographics and behaviour, identifying factors that determine the restaurants’ rating, outlining features that distinguish the restaurants, highlighting their respective competitive advantages, considering areas of improvement, and suggesting strategic recommendations to Santa Fe Grill.

 

KEYWORDS: Santa Fe Grill, Jose’s South-western Café, customer profile, marketing,

 

C/M/3650. Santa Fe Grill vs. Jose South-western café: customers' perceptions and marketing strategies

WORDS:
3150
DATE:
2014
PRICE:
39.99 GBP

The paper looks at the performance of Santa Fe Grill restaurant comparing it with that of Jose South-western café. A survey is conducted of customers’ perceptions about the companies, literature is reviewed on marketing techniques used for customer attraction and retention, primary data obtained from the survey are analysed identifying areas of possible improvement and suggesting recommendations to Santa Fe Grill about their marketing strategies.

 

KEYWORDS: Santa Fe Grill, Jose South-western café, customers, marketing strategies,

 

C/M/3636. Proposal. Consumers' motivation for purchasing ethical fashion brands

WORDS:
2100
DATE:
2014
PRICE:
29.99 GBP

The paper proposes to examine factors that motivate consumers to buy ethical products, and to study the influence of demographic and social variables on the intention to purchase ethical fashion clothing brands. The aim and objectives of the research are outlined, literature is reviewed on consumer behaviour towards ethical products, the methodology of the research is described, its schedule is indicated.

 

KEYWORDS: Proposal, consumers, motivation, ethical, fashion brands,

 

C/M/3625. Magazine advertisements and their appeal to contemporary consumers

WORDS:
2950
DATE:
2014
PRICE:
29.99 GBP

The paper looks at advertisements in modern magazines examining techniques that are used to attract and manipulate consumers, comparing contemporary advertisements with those of the past, and arguing whether ‘intertextuality’ is a key concept in contemporary magazine advertising. References are made to the research into social psychology, semiology, motivation, etc. Analysis of several magazine advertisements is conducted.

 

KEYWORDS: Magazine, advertisements, contemporary, consumers,

 

C/M/3621. Dissertation. Impact of consumer brand preferences on supermarket wars in UK

WORDS:
12350
DATE:
2014
PRICE:
129.99 GBP

The dissertation looks at the UK supermarket industry examining the effects of consumer preferences towards manufacturers and shops’ own brands on the competition between major supermarket chains. Literature is reviewed on the development of the supermarket industry in the UK, its role in the British economy, the war between Tesco and Sainsbury’s, theories of branding and consumer behavior, etc. Research methodology is based on secondary data and primary data obtained from a questionnaire survey held among supermarket shoppers. Conclusions are made on the basis of the research findings suggesting recommendations about the need to diversify supermarkets’ consumer base and own brands.

 

KEYWORDS: Dissertation, consumer, brand, preferences, supermarket wars, UK, Tesco, Sainsbury’s,

 

C/M/3614. Tablet PC users: statistical analysis

WORDS:
4500
DATE:
2014
PRICE:
49.99 GBP

The paper looks at the characteristics of tablet PC users conducting statistical analysis of their demographic profiles, factors relevant for the purchasing of a tablet, factors that influence users’ satisfaction levels, etc. Recommendations are suggested for the marketing of tablet PCs. The paper has no references.

 

KEYWORDS: Tablet PC, users, statistical analysis,

 

C/M/3606. Influence of credit limits on individual's spending decisions

WORDS:
730
DATE:
2014
PRICE:
9.99 GBP

The paper examines how the size of a person’s credit limit influences their spending behavior using a statistical analysis of the data obtained from three groups of students. The methods of the analysis are critically evaluated. The paper has no references.

 

KEYWORDS: Credit, limits, spending,

 

C/M/3589. Proposal. Buying behaviour of online shoppers in developed countries

WORDS:
3600
DATE:
2014
PRICE:
39.99 GBP

The paper proposes to examine the decision making process of online buyers in developed nations describing the background of the study, outlining its aims and objectives, providing a review of literature on consumer buying behaviour, and describing the methodology of the proposed research.

 

KEYWORDS: Proposal, buying behaviour, online, shoppers, developed countries,

 

C/EI/343. Acceptance of m-commerce technology in Saudi Arabia: survey report

WORDS:
1350
DATE:
2014
PRICE:
19.99 GBP

The paper looks at the attitudes of Saudi population towards the use of m-commerce technology. A plan of primary research is developed presenting a questionnaire survey and semi-structured interview questions aimed to determine the impact of various factors on the perception of m-commerce, i.e. security, cost, culture, social influence, etc.

 

KEYWORDS: m-commerce, technology, Saudi Arabia, survey, interview,

 

C/M/3571. Purchasing behaviour: case study of Nicorette's marketing mix

WORDS:
3150
DATE:
2014
PRICE:
39.99 GBP

The paper looks into the theory of consumer behaviour (CB) describing the process of decision-making about a purchase. Purchasing stimuli are examined along the lines of the marketing mix model using a case study of strategies adopted in the marketing of the Nicorette brand by GlaxoSmithKline. Advertisements of Nicorette are analysed making references to theories of motivation, means-end chain (MEC) theory, etc.

 

KEYWORDS: Purchasing, consumer behaviour, CB, Nicorette, marketing mix, GlaxoSmithKline, advertisements,