Browse our collection of papers in
Consumer Behaviour
C/EI/250. Proposal. The effects of e-commerce websites on the online shopping behaviour of customers
- WORDS:
- 2750
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This proposal is for a study on the effects of the corporation of ecommerce websites on the online shopping behaviour of customers. The background to the study is provided, along with the context and aims. The objectives are to critically evaluate the effects of e-commerce mashups on the behaviour of the customers, while shopping, to examine the way in which e-commerce mashups have influenced shopping behaviour in the course of time since their first introduction in the virtual market, to identify those features of e-commerce mashups, which have influenced electronic shopping behaviour, and to identity the opportunities deriving from the incorporation of social networking sites or any other related sites into the ecommerce mashups. The proposal presents a detailed plan for the content and structure of the review of literature, as well as the proposed methodology.
KEYWORDS: Proposal, ecommerce, ecommerce websites, online shopping behaviour, e-commerce mashups, virtual market, electronic shopping behaviour, social networking sites!,
C/M/2513. Proposal: Electronic Marketing in the Kingdom of Saudi Arabia
- WORDS:
- 2250
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This proposal is for a study on electronic marketing in the Kingdom of Saudi Arabia. The paper begins by providing background information on the area of research. The objectives are to analyze the potential impact of e-marketing on the consumers in Saudi Arabia, to assess the consumer behaviour attitude towards e-marketing in Saudi Arabia, to examine the online behaviour of consumers in Saudi Arabia, and to gain an understanding of the use of online commercial websites among the consumers in Saudi Arabia. The expected outcomes are detailed, along with the plan for the literature review and research methodology. The timetable for the study is detailed, and the paper outlines the resources that will be used for the study.
KEYWORDS: Proposal, electronic marketing, Kingdom of Saudi Arabia, e-marketing, consumer behaviour!,
C/M/2505. Dissertation. Role of cultural differences in product and promotion: adaptation strategies of L'Oreal in Middle East
- WORDS:
- 10800
- DATE:
- 2012
- PRICE:
- 109.99 GBP
The dissertation examines cultural differences between the product and promotion strategies of L’Oreal Paris in the traditional western market and the Middle East market. Literature is reviewed on the background of L’Oreal, the features of the Middle East beauty market, the influence of local culture on consumer behaviour and brand identity, the marketing strategies of standardisation and adaptation, etc. The research is based on secondary data and primary data collected via interviews with female customers of Middle East origin living in the UK. Conclusions are made about the most appropriate marketing strategy for L’Oreal in the Middle East.
KEYWORDS: Dissertation, cultural differences, product promotion, adaptation strategies, L’Oreal, Middle East,
C/M/2488. Proposal. The effects of viral advertising on consumer attitudes and purchase intentions
- WORDS:
- 2500
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This proposal is for a study that aims to examine the impact of viral advertising on consumer attitudes and purchase intentions. The proposal begins by providing background information on the subject and follows with an identification of the main aspects of the literature review. The topics the review of literature aims to examine include viral marketing, viral advertising, and music in viral advertising. The research objectives are to investigate on the role of viral advertising with regard to customer’s increased attention and interest, to explore key elements of viral advertising that affect customer’s attraction and interest, and to identify the role of music in viral advertising as generator of consumer’s attraction and interest. The research methodology is then detailed and outlines all aspects of the research methods, including the ethical issues and timetable for the study.
KEYWORDS: Proposal, viral advertising, consumer attitude, purchase intentions, viral marketing, music!,
C/EI/247. Impacts of e-commerce on consumers: perceptions of online shopping
- WORDS:
- 3900
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper examines the impacts of e-commerce on consumers providing a review of literature on the theory and background of e-commerce, and exploring the implications of the e-commerce growth in the UK. Primary research is conducted via an online survey and randomly distributed questionnaires. Conclusions are made about consumers’ attitudes towards online shopping.
KEYWORDS: e-commerce, consumers, online shopping,
C/M/2444. Dissertation. An examination of celebrity endorsement in the fashion industry
- WORDS:
- 10200
- DATE:
- 2011
- PRICE:
- 109.99 GBP
This dissertation focuses on celebrity endorsement in the fashion industry, and the study concentrates on handbags. The study aims to understand the influence of celebrity endorsement on the perception and attitude of customers towards fashion products, to find out the impact of celebrity endorsement on the buying behaviour of customers towards fashion clothing products, to discover the factors that influence the buying intention of female customers for handbags, and to implement and develop marketing strategies for fashion companies to have grab interest and buying attention of female customers. The review of literature examines a range of topics, and begins by defining celebrity endorsement. The rest of the review examines celebrity endorsement in reference to consumer behavior, and the disadvantages of celebrity endorsement are outlined. The research methodology is assessed and the research approach, design, and data collection methods. The study then identifies the findings and follows with an analysis.
KEYWORDS: Dissertation, celebrity endorsement, fashion industry, handbags, buying behavior!,
C/M/2428. Dissertation. How Does New Product and Package Design Affect the Purchasing Decision of Buyers?
- WORDS:
- 12150
- DATE:
- 2011
- PRICE:
- 129.99 GBP
This dissertation looks at the relationship between product and package designs of laundry detergents in relation to purchasing decisions of female customers. The study aims to identify to what degree consumers’ purchase decision is influenced by package and product design, to detect the main determinants of consumer behaviour and purchase decision as singled out by different theoretical models, to identify the main mechanisms of the purchase decision stimulation by package and product design, to find out to what degree the purchase decision of the UK consumers is influenced by package and product design of laundry detergents, and to provide specific recommendations to manufacturers of laundry detergents to use package and product design as an effective marketing tool. The review of literature discusses a range of frameworks, some of which include the Howard-Sheth model, the Stimulus-Response Model, and the New Product Adoption Model. The different mechanisms used in product and package design are discussed, and the study then identifies the research methodology used. The dissertation analyses all of the findings from the data collection methods, and conclusions are made regarding recommendations.
KEYWORDS: Dissertation, package design, laundry detergents, purchasing decisions, consumer behaviour, the Howard-Sheth model, the Stimulus-Response Model, the New Product Adoption Model,
C/M/2423. Consumer behaviour towards GPS navigation system
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines consumer behaviour toward GPS navigation systems describing their everyday use, reviewing the theory of marketing and consumer behaviour, discussing the practical applications of the marketing theory, and suggesting recommendations about the marketing of GPS navigation systems.
KEYWORDS: Consumer behaviour, GPS navigation system, marketing,
C/M/2418. Consumer behaviour towards sugar
- WORDS:
- 2750
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines consumer behaviour towards sugar discussing motivations behind sugar consumption and purchasing, reviewing research into the link between nutrition knowledge and sugar intake, evaluating the role of habit in consumers’ decision making, outlining marketing strategies used by sugar companies, considering inter-individual consumer differences, etc.
KEYWORDS: consumer behaviour, sugar, nutrition,
C/EI/244. Proposal. Cooperation of e-commerce websites and its influence on consumer shopping behaviour
- WORDS:
- 900
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper proposes to examine how the interaction between e-commerce websites that creates e-commerce mash-ups, affects the shopping behaviour of consumers. The aims, questions and objectives of the research are outlined, the topics of the literature review are identified, the methodology of the research is described.
KEYWORDS: Proposal, cooperation, e-commerce websites, consumer shopping behaviour,
C/M/2383. Dissertation. Current and Potential Market for MP3 and MP4 products in China
- WORDS:
- 10200
- DATE:
- 2011
- PRICE:
- 109.99 GBP
The dissertation investigates consumer behaviour towards MP3/MP4 products in the Chinese market. Literature is reviewed on the theory of consumer buying behaviour, the development of the MP3/MP4-type products in China, the status of MP3/MP4 products in Beijing, etc. The methodology of the research is based on secondary sources and primary data obtained from interviews and questionnaires distributed among Chinese consumers. Conclusions are made about the factors contributing to the purchase decisions towards MP3/MP4 products and the development trends of the MP3/MP4 industry in China.
KEYWORDS: Dissertation, MP3/MP4 products, China,
C/M/2350. An examination of pet ownership amongst international students
- WORDS:
- 4350
- DATE:
- 2011
- PRICE:
- 49.99 GBP
This paper focuses on the perception international students have of pets and pet stores in the UK. The objectives are to understand perception and attitude of international students towards pets, to examine behaviour of international students towards domestic pets or other types of animals which they perceived as pets, and to discover suitable marketing strategies that pet stores can do to market their products more effectively to people from other cultures living in the UK. The review of literature discusses a range of topics, some of which include consumer behavior, pet ownership, and the strategy clock. The research methodology highlights the approach taken and the data collection method used, this is followed by an analysis of the data.
KEYWORDS: International students, pets, pet stores, consumer behaviour, strategy clock,
C/M/2342. Female Saudi Arabian shoppers attitudes to luxury brands
- WORDS:
- 5000
- DATE:
- 2011
- PRICE:
- 59.99 GBP
This paper focuses on female Saudi Arabian shoppers attitudes to luxury brands. The paper aims to review the current and past marketing strategies for luxury brands by foreign companies in Saudi Arabia to reach out to the female consumer base, review the perceptions of female luxury brand shoppers towards these strategies and the various segments of the female consumer base more likely to be enticed by these strategies, to review the creative media and advertising strategies foreign companies marketing luxury goods in Saudi Arabia to female consumers have tried to come up with so far, to review the impact of promoting luxury goods through webvertising, celebrity endorsement and word of mouth strategies on the Saudi female consumer base, and to review whether the impact on advertising venues due to the cultural and religious barriers in Saudi Arabia has eased in modern times thus posing less of a problem in reaching out to Saudi female shoppers. The review of literature examines a range of topics, some including the Saudi female consumer base, female consumer motivations, and Gucci. The methodology is detailed, and the paper then outlines the results. The findings from the research are examined, and the paper concludes with recommendations.
KEYWORDS: Female shoppers, Saudi Arabia, luxury brands, marketing strategies, creative media, advertising strategies, webvertising, celebrity endorsement, cultural barriers, religious barriers, Gucci,
C/M/2341. Dissertation + Proposal. Effectiveness of intermediaries in behavioural targeting of consumers
- WORDS:
- 8800
- DATE:
- 2011
- PRICE:
- 99.99 GBP
The dissertation investigates the use of intermediaries in understanding consumer behaviour and ensuring effective targeting. Literature is reviewed on the theoretical approaches to behavioural targeting and the role of intermediaries in behavioural targeting. The methodology is based on secondary research of the data obtained from academic journals, industry reports and news articles. Recommendations for organisations are suggested about the benefits and cost effectiveness of using intermediaries in behavioural targeting. This file contains 8800 words dissertation and 1600 words proposal. Proposal matching this dissertation is provided at the end.
KEYWORDS: Dissertation, intermediaries, behavioural targeting, consumer behaviour,
C/M/2340. Dissertation. Effectiveness of intermediaries in behavioural targeting of consumers
- WORDS:
- 8800
- DATE:
- 2011
- PRICE:
- 89.99 GBP
The dissertation investigates the use of intermediaries in understanding consumer behaviour and ensuring effective targeting. Literature is reviewed on the theoretical approaches to behavioural targeting and the role of intermediaries in behavioural targeting. The methodology is based on secondary research of the data obtained from academic journals, industry reports and news articles. Recommendations for organisations are suggested about the benefits and cost effectiveness of using intermediaries in behavioural targeting.
KEYWORDS: Dissertation, intermediaries, behavioural targeting, consumer behaviour,
C/B/4178. Dissertation. Relationship between Corporate Social Responsibility and Brand Image of Food Retailers
- WORDS:
- 16800
- DATE:
- 2011
- PRICE:
- 169.99 GBP
The dissertation investigates motivational factors behind consumer choices aiming to establish whether corporate social responsibility (CSR) and “green” food marketing are becoming increasingly important for consumer behaviour towards food purchasing. Literature is reviewed on the CSR theory, branding theory, the link between CSR and shareholder profit, CSR and corporate culture, ethical practices in the food retail industry, influences of “green” food on consumers, etc. The methodology of the research includes analysis of secondary data and primary data obtained via questionnaires. Conclusions are made about consumer trends in buying behaviour towards the brands of food retailers that identify with CSR and green products.
KEYWORDS: Dissertation, Corporate Social Responsibility, CSR, Brand Image, Food Retailers, green food, consumer behaviour,
C/EI/227. Dissertation. Factors affecting consumer's online search for information
- WORDS:
- 8700
- DATE:
- 2011
- PRICE:
- 89.99 GBP
The dissertation examines the relationships between online search patterns and consumers’ purchasing intentions to identify factors that influence consumers’ online search for information. Literature is reviewed on the use of the Internet as a marketing channel, the theory of consumer behaviour, the features of online information search, etc. The methods of the research are based on the analysis of secondary data and primary data obtained from online questionnaires and semi-structured telephone interviews. Conclusions are made about the relevance of the dissertation for online marketers and their understanding of the Internet utilization for online search and purchasing purposes.
KEYWORDS: Dissertation, online search for information, Internet marketing, consumer behaviour,
C/M/2322. An examination of the co-operative bank and Turkey
- WORDS:
- 2700
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on the Co-operative bank, and aims to asses whether it would be feasible to launch a branch in Turkey. The paper begins by providing the background to the bank, and examines it in reference to segmentation, targeting, and positioning. Their consumer profile is evaluated before the paper analyses the consumer behaviour theory. Based on the findings from the analysis, the paper then provides recommendations for the new branch in Turkey.
KEYWORDS: Co-operative bank, segmentation, targeting, positioning, consumer behaviour theory,
C/M/2294. Raisio PLC and consumer behaviour
- WORDS:
- 2700
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines consumer behaviour in reference to the Finnish company Raisio PLC, a producer of functional foods and functional food ingredients. The paper begins by evaluating theories of consumer behaviour, some of which include the economic view, the cognitive view, and the passive view. The paper evaluates consumers and brand relationships, as well as consumers and functional foods. Benecol (one of Raisio’s products) is evaluated in reference to consumers, and the way in which Benecol reaches consumers is assessed through use of the 4P analysis. The paper concludes with recommendations for Raisio PLC.
KEYWORDS: Consumer behaviour, functional foods, functional food ingredients, economic view, cognitive view, passive view, brand relationships, Benecol, 4p, marketing mix,
C/M/2293. An examination of the relationship between marketing and consumer behaviour
- WORDS:
- 2150
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines marketing in reference to consumer behaviour. The study aims to examine how consumers make decisions about purchase and where they get information about a particular product or service, to assess how organisations develop loyalty for their consumers, and to examine the way in which consumer behaviour affects an organisation’s marketing strategy and how organisations influence consumer choice do. The way in which marketing can be seen as a field of tricks and gimmicks is assessed, before the paper discusses the relationship between consumer buying behaviour and marketing.
KEYWORDS: Consumer behaviour, consumer behaviour, consumer decision making, marketing strategy,
S/M/654. Dissertation. Impact of branding on buying behaviour towards international brands in India
- WORDS:
- 16900
- DATE:
- 2011
- PRICE:
- 169.99 GBP
The dissertation investigates the perception of international brands by Indian students and its dependence on their buying behaviour. Literature is reviewed on the brand theory including the management of brand in international markets, the features of international marketing in India, etc. The methodology of the research is based on secondary data and primary data obtained from informal interviews with student residents of the posh region of Mumbai to define their attitudes towards international brands, particularly, Marks and Spencer (M&S) brand. Conclusions are made about the influence of brands on the purchasing behaviour of Indian students.
KEYWORDS: Dissertation, branding, buying behaviour, international brands in India, Marks & Spenser, M&S,
S/M/653. Dissertation. Benefits and risks of zero carbon supermarkets: case of Tesco
- WORDS:
- 16700
- DATE:
- 2011
- PRICE:
- 169.99 GBP
The dissertation investigates the benefits and risks associated with zero carbon projects initiated by supermarkets explaining environmental concerns over CO2 emissions and offering a study of Tesco’s zero carbon stores project. Literature is reviewed on related environmental research including tools and techniques of dealing with environmental issues in zero-carbon supermarkets. The methodology of the dissertation is based on qualitative and quantitative analysis of secondary research and primary research conducted via semi-structured interviews with Tesco employees and customers. Conclusions are made about consumer attitudes towards the idea of zero carbon stores.
KEYWORDS: Dissertation, zero carbon supermarket, Tesco, environmental project,
C/M/2286. Proposal. Perceptions and Purchasing Behaviour towards Frozen Food Products in Thai Consumers
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes research into Thai consumers’ perception of ready meals with the focus on frozen meals. Literature is reviewed on the theory of consumer behaviour, food purchasing behaviour and the frozen food market. The research rationale is explained, the main questions are formulated, the methodology is described, the expected outcomes are considered.
KEYWORDS: Proposal, Purchasing Behaviour, Frozen Food Products, Thai Consumers,
C/M/2268. Consumer behaviour towards organic food in UK
- WORDS:
- 2400
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the factors that influence the development of organic food consumption in the UK using the framework of PEST analysis. Cultural factors affecting the consumption of the organic food products are described with reference to Hofstede’s theory of cultural dimensions. A possible shift towards traditional food options is considered.
KEYWORDS: organic food, consumer behaviour,
C/B/4105. Analysis of London restaurant businesses
- WORDS:
- 2600
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the restaurant businesses in London describing the current situation within the UK restaurant industry and conducting risk analysis of London restaurants along the lines of PEST. The current trends in food and beverage operations are defined with regard to ethnic traditions, healthy eating, etc. The impact of the media marketing on the restaurant industry is considered.
KEYWORDS: London restaurants, PEST, food and beverage, risk analysis,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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