Browse our collection of papers in
Consumer Behaviour
C/M/2648. An examination of student attitudes to banks
- WORDS:
- 2650
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This paper aims to assess what university students think if services and offerings in their banks. The objectives are to investigate behaviour and usage of university students toward their banks, to examine factors influencing university students to choose their current banks, and to find out what university students think of service quality of their current banks. The review of literature discusses topics surrounding consumer behavior and buying decisions. The research methodology is provided, and the paper analyses all of the findings. Conclusions are made regarding recommendations.
KEYWORDS: University students, services, consumer behavior, buying decisions,
C/S/499. Proposal. Attitudes of NTIC international students towards using credit cards in UK
- WORDS:
- 3150
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper proposes to examine the attitudes towards credit card transactions in the foreign students of Nottingham Trent International College (NTIC) defining the aims and objectives of the research, providing a brief literature review on the related topic, describing research methodology, and addressing ethical issues associated with the proposed research.
KEYWORDS: Proposal, NTIC international students, credit cards in UK,
S/M/675. Dissertation. Consumer attitude and behavior in the fast food industry. Case study McDonalds
- WORDS:
- 16700
- DATE:
- 2011
- PRICE:
- 169.99 GBP
This dissertation examines the attitude and behaviour of consumers in the fast food retail market, and uses McDonalds as a case study. The objectives are to examine which factors play a significant role in shaping the consumer behaviour and attitude towards fast food market in the UK, and to explore the marketing mix employed by McDonalds. The review of literature discusses topics regarding the fast food revolution, consumer behaviour, consumer attitude, and fast food presence in the UK. The methodology used for the study is evaluated in detail, and the paper examines the chosen, data collection techniques. The findings from the data collection techniques are detailed, and this is followed by an analysis of the results. Conclusions are made regarding recommendations for McDonalds based on the marketing mix.
KEYWORDS: Dissertation, consumer behavior, consumer attitude, fast food, McDonalds, marketing mix,
C/M/2637. The social and ecological implications of increased consumption. Case study M&S
- WORDS:
- 2900
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This paper discusses the social and ecological theories in order to see how it influences the product consumption of customers. The paper uses M&S, part of the supermarket sector as a case study to carry out the research objective. The way in which firms take up the idea of green approaches to satisfy demand and expectation.
KEYWORDS: Social, ecological, M&S, green approaches, supermarket sector,
C/M/2632. Proposal. Consumer perceptions and positioning of Tesco and Asda
- WORDS:
- 3000
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper proposes research into corporate and consumer perceptions of two major UK supermarket, Tesco and Asda, explaining the background of the research, providing a review of literature on the marketing theory and the positioning of the two supermarkets within the supermarket industry, outlining the aims and objectives of the research, and describing its methodology and time schedule.
KEYWORDS: Proposal, consumer perceptions, positioning, Tesco and Asda,
C/M/2625. Proposal. Ethical consumerism: fair-trade and green fashion marketing in UK
- WORDS:
- 2050
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper proposes to address the phenomenon of ethical consumerism in the UK fashion industry to examine the concepts of fair-trade and green fashion and the strategies of their online marketing. The aims and objectives of the research are outlined, the design of the research is described.
KEYWORDS: Proposal, Ethical consumerism, fair-trade, green fashion,
C/M/2619. Literature review for dissertation “How store environment affects students' purchasing behaviour in UK grocery industry”
- WORDS:
- 5050
- DATE:
- 2012
- PRICE:
- 59.99 GBP
The paper presents a literature review for the dissertation “How store environment affects students’ purchasing behaviour in UK grocery industry”. The review touches on the theory of customer loyalty and relevant practices adopted by UK supermarkets, the theory of consumer behaviour with regard to the purchasing environment, the impacts of the in-store layout and background music on students’ purchasing decisions, gender differences in students’ in-store buying behaviour, etc. The gaps in existing research on the topic are identified.
KEYWORDS: Literature review, store environment, students’ purchasing behaviour, UK grocery industry,
C/B/4501. Social innovation in The Body Shop
- WORDS:
- 3050
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper examines social innovation (SI) approaches adopted by The Body Shop in the context of their ethical practices with regard to animal testing. The concept of SI is defined, a study is conducted to determine the attitudes of consumers to the products provided by The Body Shop. Conclusions are made about the impact of the animal testing ban on consumer behaviour.
KEYWORDS: Social innovation, The Body Shop, ethical practices, animal testing ban,
C/M/2590. Dissertation. Effect of branding on computer buying of customers in Dubai
- WORDS:
- 6350
- DATE:
- 2011
- PRICE:
- 69.99 GBP
The dissertation investigates the impact of the brand on buying decisions of Dubai consumers towards personal computers. Literature is reviewed on the theory of consumer behaviour and the theory of brand discussing the influence of branding on buying decisions. Primary research is conducted using interviews and questionnaires to evaluate the popularity of computer brands in Dubai consumers. Conclusions are made about the factors that have greatest impact on computer buying decisions suggesting recommendations about best promotion techniques in computer marketing for Dubai consumers.
KEYWORDS: Dissertation, effects of branding, computer buying, customers in Dubai,
C/M/2587. Dissertation. Impact of economic recession on low-cost airline carriers in UK: case study of EasyJet
- WORDS:
- 8350
- DATE:
- 2011
- PRICE:
- 89.99 GBP
The paper looks at the performance of the UK based low-cost airline carrier EasyJet evaluating it in the context of the current economic recession in the UK. Literature is reviewed on the UK economy and airline industry, EasyJet’s strategy against their competitors, i.e. Ryanair, BMI and British Airways (BA), EasyJet’s financial results as of 2010, etc. The dissertation employs the methods of secondary research and primary research based on questionnaires distributed within a focus group of travelers to identify the patterns of their buying behaviour. Conclusions are made about competitive threats faced by EasyJet within the European air transportation industry.
KEYWORDS: Dissertation, economic recession, low-cost airline carriers, EasyJet, Ryanair, BMI, British Airways, air transportation, airline industry,
C/EI/253. An examination of students attitudes to online shopping
- WORDS:
- 1750
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This paper examines the student attitude to online shopping in the UK, and analyses the responses to a questionnaire. The paper provides information on the methodology, and the results are outline and discussed.
KEYWORDS: Students, consumer attitude, online shopping,
C/M/2581. The relationship between creative marketing and creative thinking
- WORDS:
- 2600
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This paper looks at creative marketing and its relationship with creative thinking. The paper begins by discussing contemporary marketing, creative processes and creative businesses. Consumer behaviour is discussed, and the paper then illustrates a framework for consumer behaviour. Creative thinking and the way in which it is used in marketing is examined before conclusions are made.
KEYWORDS: creative marketing, creative thinking, creative processes, creative businesses, Consumer behaviour,
C/M/2552. Consumer behaviour in China and the UK
- WORDS:
- 3050
- DATE:
- 2012
- PRICE:
- 39.99 GBP
This paper discusses consumer behaviour focusing on China and the UK and begins by providing information on culture in these countries. The paper then discusses consumer behaviour in China, as well as their value system and the buying habits of Chinese youths. Advertising adaptations are discussed before conclusions are made.
KEYWORDS: Consumer behaviour, China, UK, value systems, buying habits,
S/M/667. The development of the sex toy market
- WORDS:
- 2650
- DATE:
- 2008
- PRICE:
- 29.99 GBP
This paper discusses the sex toys market, and begins by providing a PEST analysis. The analysis also looks at competitive and regulatory aspects. The buying decision making process in relation to sex toys is discussed, and the paper then discusses the differences between purchasing a sex toy in a shop and at a private party. The paper then looks at the case study of Boots and the reasons why they dropped their plans to sell sex toys. The internationalisation of Ann Summers and Tabooboo, two sex toy shops.
KEYWORDS: Sex toys, sex toy market, PEST, Boots, Ann Summers, Tabooboo, sex toy shops,
C/EI/250. Proposal. The effects of e-commerce websites on the online shopping behaviour of customers
- WORDS:
- 2750
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This proposal is for a study on the effects of the corporation of ecommerce websites on the online shopping behaviour of customers. The background to the study is provided, along with the context and aims. The objectives are to critically evaluate the effects of e-commerce mashups on the behaviour of the customers, while shopping, to examine the way in which e-commerce mashups have influenced shopping behaviour in the course of time since their first introduction in the virtual market, to identify those features of e-commerce mashups, which have influenced electronic shopping behaviour, and to identity the opportunities deriving from the incorporation of social networking sites or any other related sites into the ecommerce mashups. The proposal presents a detailed plan for the content and structure of the review of literature, as well as the proposed methodology.
KEYWORDS: Proposal, ecommerce, ecommerce websites, online shopping behaviour, e-commerce mashups, virtual market, electronic shopping behaviour, social networking sites!,
C/M/2513. Proposal: Electronic Marketing in the Kingdom of Saudi Arabia
- WORDS:
- 2250
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This proposal is for a study on electronic marketing in the Kingdom of Saudi Arabia. The paper begins by providing background information on the area of research. The objectives are to analyze the potential impact of e-marketing on the consumers in Saudi Arabia, to assess the consumer behaviour attitude towards e-marketing in Saudi Arabia, to examine the online behaviour of consumers in Saudi Arabia, and to gain an understanding of the use of online commercial websites among the consumers in Saudi Arabia. The expected outcomes are detailed, along with the plan for the literature review and research methodology. The timetable for the study is detailed, and the paper outlines the resources that will be used for the study.
KEYWORDS: Proposal, electronic marketing, Kingdom of Saudi Arabia, e-marketing, consumer behaviour!,
C/M/2505. Dissertation. Role of cultural differences in product and promotion: adaptation strategies of L'Oreal in Middle East
- WORDS:
- 10800
- DATE:
- 2012
- PRICE:
- 109.99 GBP
The dissertation examines cultural differences between the product and promotion strategies of L’Oreal Paris in the traditional western market and the Middle East market. Literature is reviewed on the background of L’Oreal, the features of the Middle East beauty market, the influence of local culture on consumer behaviour and brand identity, the marketing strategies of standardisation and adaptation, etc. The research is based on secondary data and primary data collected via interviews with female customers of Middle East origin living in the UK. Conclusions are made about the most appropriate marketing strategy for L’Oreal in the Middle East.
KEYWORDS: Dissertation, cultural differences, product promotion, adaptation strategies, L’Oreal, Middle East,
C/M/2488. Proposal. The effects of viral advertising on consumer attitudes and purchase intentions
- WORDS:
- 2500
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This proposal is for a study that aims to examine the impact of viral advertising on consumer attitudes and purchase intentions. The proposal begins by providing background information on the subject and follows with an identification of the main aspects of the literature review. The topics the review of literature aims to examine include viral marketing, viral advertising, and music in viral advertising. The research objectives are to investigate on the role of viral advertising with regard to customer’s increased attention and interest, to explore key elements of viral advertising that affect customer’s attraction and interest, and to identify the role of music in viral advertising as generator of consumer’s attraction and interest. The research methodology is then detailed and outlines all aspects of the research methods, including the ethical issues and timetable for the study.
KEYWORDS: Proposal, viral advertising, consumer attitude, purchase intentions, viral marketing, music!,
C/EI/247. Impacts of e-commerce on consumers: perceptions of online shopping
- WORDS:
- 3900
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper examines the impacts of e-commerce on consumers providing a review of literature on the theory and background of e-commerce, and exploring the implications of the e-commerce growth in the UK. Primary research is conducted via an online survey and randomly distributed questionnaires. Conclusions are made about consumers’ attitudes towards online shopping.
KEYWORDS: e-commerce, consumers, online shopping,
C/M/2444. Dissertation. An examination of celebrity endorsement in the fashion industry
- WORDS:
- 10200
- DATE:
- 2011
- PRICE:
- 109.99 GBP
This dissertation focuses on celebrity endorsement in the fashion industry, and the study concentrates on handbags. The study aims to understand the influence of celebrity endorsement on the perception and attitude of customers towards fashion products, to find out the impact of celebrity endorsement on the buying behaviour of customers towards fashion clothing products, to discover the factors that influence the buying intention of female customers for handbags, and to implement and develop marketing strategies for fashion companies to have grab interest and buying attention of female customers. The review of literature examines a range of topics, and begins by defining celebrity endorsement. The rest of the review examines celebrity endorsement in reference to consumer behavior, and the disadvantages of celebrity endorsement are outlined. The research methodology is assessed and the research approach, design, and data collection methods. The study then identifies the findings and follows with an analysis.
KEYWORDS: Dissertation, celebrity endorsement, fashion industry, handbags, buying behavior!,
C/M/2428. Dissertation. How Does New Product and Package Design Affect the Purchasing Decision of Buyers?
- WORDS:
- 12150
- DATE:
- 2011
- PRICE:
- 129.99 GBP
This dissertation looks at the relationship between product and package designs of laundry detergents in relation to purchasing decisions of female customers. The study aims to identify to what degree consumers’ purchase decision is influenced by package and product design, to detect the main determinants of consumer behaviour and purchase decision as singled out by different theoretical models, to identify the main mechanisms of the purchase decision stimulation by package and product design, to find out to what degree the purchase decision of the UK consumers is influenced by package and product design of laundry detergents, and to provide specific recommendations to manufacturers of laundry detergents to use package and product design as an effective marketing tool. The review of literature discusses a range of frameworks, some of which include the Howard-Sheth model, the Stimulus-Response Model, and the New Product Adoption Model. The different mechanisms used in product and package design are discussed, and the study then identifies the research methodology used. The dissertation analyses all of the findings from the data collection methods, and conclusions are made regarding recommendations.
KEYWORDS: Dissertation, package design, laundry detergents, purchasing decisions, consumer behaviour, the Howard-Sheth model, the Stimulus-Response Model, the New Product Adoption Model,
C/M/2423. Consumer behaviour towards GPS navigation system
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines consumer behaviour toward GPS navigation systems describing their everyday use, reviewing the theory of marketing and consumer behaviour, discussing the practical applications of the marketing theory, and suggesting recommendations about the marketing of GPS navigation systems.
KEYWORDS: Consumer behaviour, GPS navigation system, marketing,
C/M/2418. Consumer behaviour towards sugar
- WORDS:
- 2750
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines consumer behaviour towards sugar discussing motivations behind sugar consumption and purchasing, reviewing research into the link between nutrition knowledge and sugar intake, evaluating the role of habit in consumers’ decision making, outlining marketing strategies used by sugar companies, considering inter-individual consumer differences, etc.
KEYWORDS: consumer behaviour, sugar, nutrition,
C/EI/244. Proposal. Cooperation of e-commerce websites and its influence on consumer shopping behaviour
- WORDS:
- 900
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper proposes to examine how the interaction between e-commerce websites that creates e-commerce mash-ups, affects the shopping behaviour of consumers. The aims, questions and objectives of the research are outlined, the topics of the literature review are identified, the methodology of the research is described.
KEYWORDS: Proposal, cooperation, e-commerce websites, consumer shopping behaviour,
C/M/2383. Dissertation. Current and Potential Market for MP3 and MP4 products in China
- WORDS:
- 10200
- DATE:
- 2011
- PRICE:
- 109.99 GBP
The dissertation investigates consumer behaviour towards MP3/MP4 products in the Chinese market. Literature is reviewed on the theory of consumer buying behaviour, the development of the MP3/MP4-type products in China, the status of MP3/MP4 products in Beijing, etc. The methodology of the research is based on secondary sources and primary data obtained from interviews and questionnaires distributed among Chinese consumers. Conclusions are made about the factors contributing to the purchase decisions towards MP3/MP4 products and the development trends of the MP3/MP4 industry in China.
KEYWORDS: Dissertation, MP3/MP4 products, China,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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