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Consumer Behaviour

S/M/522. What determines our buying decision-making?

WORDS:
2500
DATE:
2009
PRICE:
29.99 GBP

The paper examines the model of consumer decision making identifying the reasons for consumer buying behavior, describing the stages of the buyer decision processes, discussing buying decisions made within family, and the influence of children and teenagers on the buying behaviour of the parents.

 

KEYWORDS: buying decision-making, consumer behaviour,

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