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Consumer Behaviour

S/M/507. Consumer behaviour and self identity: analysis of interview

WORDS:
4400
DATE:
2009
PRICE:
49.99 GBP

The paper looks at the factors that motivate consumer behaviour examining the role of consumption in the development of personal self-identity. The concept of the ‘self' is discussed, primary research is conducted using the interview with a female consumer to identify her buying habits. The transcript of the interview is provided.

 

KEYWORDS: consumer behaviour, self identity, interview,

 
Other Papers On: Consumer Behaviour