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Consumer Behaviour

S/M/180. Consumer Behaviour Assignment: Self-Concept

WORDS:
1500
DATE:
2005
PRICE:
19.99 GBP

What do our personalities say about ourselves? The paper used qualitative research techniques in depth interview form with a subject asking questions on the subject of themselves. The results were then analysed of which then when related to theory of self-concept can assist the understanding of there individual self concept.

 

KEYWORDS: Self Concept, Extended Self, Actual Self, Self, Purchasing Behaviour, Business Psychol,

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