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Consumer Behaviour

P/M/777. Motivations behind fashion shopping in markdown environment

WORDS:
2500
DATE:
2006
PRICE:
29.99 GBP

The paper examines the phenomenon of fashion shopping reviewing literature on consuming motivation, price perception of consumers, sales promotion, etc. Factors motivating the decision to buy fashion items at a discount price are outlined and discussed with reference to the author?s personal experiences. The markdown policies of Top to Toe are analysed.

 

KEYWORDS: motivations, fashion, shopping, markdown, environment,

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