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Consumer Behaviour

P/M/707. Preference towards consumer products through joint and separate evaluation

WORDS:
2500
DATE:
2005
PRICE:
29.99 GBP

The paper examines preference shifts in evaluating consumer products in join and separate evaluations. Theoretical framework of the study includes the norm theory, the want/should proposition theory, the evaluability hypothesis, the utility theory, etc. The process of individual/ joint decision-making over a consumer item is discussed on the basis of an experiment performed in various groups of people.

 

KEYWORDS: Preference, evaluation,

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