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Consumer Behaviour

P/M/703. Purchasing patterns in established markets

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the importance of stable purchasing patterns (PP) in established markets for consumer behaviour studies discussing single brand purchasing, multiple brands purchasing, penetration and purchase frequency, limits to market interventions, etc. PP efficiency in predicting future purchases is discussed.

 

KEYWORDS: Purchasing patterns, stationary markets, brand,

 
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