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Consumer Behaviour

P/M/691. Commodity fetishism: theoretical framework

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines commodity fetishism (CF) illustrating it with Nikes example, discussing theoretical underpinnings of CF including the ideas of Marx, Freud, etc. and highlighting its influence on individuals and society as a whole.

 

KEYWORDS: Commodity fetishism, Marx, Freud,

 
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