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Consumer Behaviour

P/M/637. How are we motivated to buy things?

WORDS:
2000
DATE:
2004
PRICE:
29.99 GBP

The paper examines the motivations behind consumer behaviour reviewing Maslows theory on the hierarchy of needs and analysing the graphical and verbal means by which advertisements motivate people to buy cars.

 

KEYWORDS: Consumer behaviour motivation, Maslow, hierarchy of needs,

 
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