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Consumer Behaviour

P/M/593. Study of buying behaviour in British Muslim women

WORDS:
3500
DATE:
2005
PRICE:
39.99 GBP

The paper examines consumer behaviour in British Muslim women conducting a case study of their needs and preferences in shopping for clothes on the basis of primary data collection (through questionnaires) and secondary data analysis. A literature review touches on personality theories, fashion trends, decision making patterns, etc.

 

KEYWORDS: Consumer behaviour, British Muslim, female, women, fashion, personality,

 
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