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Consumer Behaviour

P/M/592. Customers’ education in food industry

WORDS:
2500
DATE:
2006
PRICE:
29.99 GBP

The paper examines the buyer behaviour in the food industry providing a review of literature on customers expectations, the companys image and brand, customers learning process, social and cultural influences on buyer behaviour, etc. A study of customers attitudes to potato crisps is conducted using a questionnaire, the use of potential education in changing customers beliefs is discussed as a marketing communication strategy.

 

KEYWORDS: Customer behaviour, food industry, potato chips, learning,

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