Browse our collection of papers in
Consumer Behaviour

P/M/582. Self identity through possession: symbolic consumption

WORDS:
2500
DATE:
2006
PRICE:
29.99 GBP

The paper examines psychological motives of consumer behaviour focusing on the role of personality and reviewing self-concept theories on role-identities, possession-identities, the connection between self-concept and consumption, symbolic value of products, self-image congruence, etc. The implications of symbolic consumption for marketing managers are discussed.

 

KEYWORDS: self, identity, possession, symbolic, consumption,

 
Other Papers On: Consumer Behaviour