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Consumer Behaviour

C/M/2423. Consumer behaviour towards GPS navigation system

WORDS:
2950
DATE:
2011
PRICE:
29.99 GBP

The paper examines consumer behaviour toward GPS navigation systems describing their everyday use, reviewing the theory of marketing and consumer behaviour, discussing the practical applications of the marketing theory, and suggesting recommendations about the marketing of GPS navigation systems.

 

KEYWORDS: Consumer behaviour, GPS navigation system, marketing,

 
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