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Consumer Behaviour

C/M/2418. Consumer behaviour towards sugar

WORDS:
2750
DATE:
2011
PRICE:
29.99 GBP

The paper examines consumer behaviour towards sugar discussing motivations behind sugar consumption and purchasing, reviewing research into the link between nutrition knowledge and sugar intake, evaluating the role of habit in consumers’ decision making, outlining marketing strategies used by sugar companies, considering inter-individual consumer differences, etc.

 

KEYWORDS: consumer behaviour, sugar, nutrition,

 
Other Papers On: Consumer Behaviour