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Consumer Behaviour
C/M/2340. Dissertation. Effectiveness of intermediaries in behavioural targeting of consumers
- WORDS:
- 8800
- DATE:
- 2011
- PRICE:
- 89.99 GBP
The dissertation investigates the use of intermediaries in understanding consumer behaviour and ensuring effective targeting. Literature is reviewed on the theoretical approaches to behavioural targeting and the role of intermediaries in behavioural targeting. The methodology is based on secondary research of the data obtained from academic journals, industry reports and news articles. Recommendations for organisations are suggested about the benefits and cost effectiveness of using intermediaries in behavioural targeting.
KEYWORDS: Dissertation, intermediaries, behavioural targeting, consumer behaviour,
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