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Consumer Behaviour
C/M/2293. An examination of the relationship between marketing and consumer behaviour
- WORDS:
- 2150
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines marketing in reference to consumer behaviour. The study aims to examine how consumers make decisions about purchase and where they get information about a particular product or service, to assess how organisations develop loyalty for their consumers, and to examine the way in which consumer behaviour affects an organisation’s marketing strategy and how organisations influence consumer choice do. The way in which marketing can be seen as a field of tricks and gimmicks is assessed, before the paper discusses the relationship between consumer buying behaviour and marketing.
KEYWORDS: Consumer behaviour, consumer behaviour, consumer decision making, marketing strategy,
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