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Consumer Behaviour

C/M/2268. Consumer behaviour towards organic food in UK

WORDS:
2400
DATE:
2011
PRICE:
29.99 GBP

The paper examines the factors that influence the development of organic food consumption in the UK using the framework of PEST analysis. Cultural factors affecting the consumption of the organic food products are described with reference to Hofstede’s theory of cultural dimensions. A possible shift towards traditional food options is considered.

 

KEYWORDS: organic food, consumer behaviour,

 
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