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Consumer Behaviour

C/M/1532. Literature Review. What motivates customers in their purchasing decisions for 3's products in the London market?

WORDS:
2400
DATE:
2010
PRICE:
29.99 GBP

The paper presents a literature review for the research on consumers’ motives to purchase products of the 3 mobile phone provider in the London market. The review touches on the theory of marketing planning, the models of consumer behaviour (CB) and the changes it has recently undergone, CB towards mobile products, etc.

 

KEYWORDS: purchasing decisions, Literature Review, mobile products, consumer behaviour,

 
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