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Consumer Behaviour

C/M/1531. Consumer perceptions of Apple MacBook Pro

WORDS:
1750
DATE:
2010
PRICE:
19.99 GBP

The paper offers a marketing analysis on the Apple MacBook Pro examining consumer buying behaviour towards the product, its market segmentation, the features of Apple’s brands, the nature of an ‘emotional’ brand, etc.

 

KEYWORDS: Consumer perceptions, Apple MacBook Pro,

 
Other Papers On: Consumer Behaviour
Other Papers On: Apple Computer Inc