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Consumer Behaviour

C/M/1422. Factors Affecting Consumer Behaviour

WORDS:
3300
DATE:
2010
PRICE:
39.99 GBP

The paper examines the factors that affect consumer behaviour and purchasing decisions highlighting the relevance of the research into consumer behaviour, reviewing Maslow’s theory of needs, discussing “irrational” consumer behaviour in the hospitality and leisure industry, and assessing the impact of the current recession on consumer behaviour.

 

KEYWORDS: Consumer behaviour, irrational consumer, hospitality and leisure industry, recession,

 
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