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Consumer Behaviour

C/M/1398. Proposal. Dependence of luxury products on economic factors: Why do women continue to purchase expensive non-essential fashion items during economic crisis?

WORDS:
1850
DATE:
2010
PRICE:
19.99 GBP

The paper offers a proposal for the dissertation: “Dependence of luxury products on economic factors: Why do women continue to purchase expensive non-essential fashion items during times of economic hardship?” The rationale for the research is explained, gender patterns of purchasing behaviour are addressed, marketing strategies in luxury markets are described, the methods and structure of the proposed research are outlined.

 

KEYWORDS: Proposal, luxury products, economic crisis, women buyers, fashion items, purchasing behaviour,

 
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