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Consumer Behaviour
C/M/1382. Dissertation. UK Consumer Attitudes towards Brand and Price in Car Purchase during Recession
- WORDS:
- 11500
- DATE:
- 2010
- PRICE:
- 119.99 GBP
The dissertation explores the impact of the global financial crisis and economic recession on consumer behaviour and demand for automobiles in the UK. The review of literature touches on the theory of consumer behaviour (CB), the theory of branding, the link between brands and CB, the influence of brand and price on car buying behaviour, the effects of the economic downturn on CB, etc. The methods of the research include analysis of secondary data and primary data obtained through a questionnaire to evaluate the impact of car brand and price on British consumers. Conclusions are made about the effect of the recession on car buyers’ behavior in the UK establishing the relationship between car brand, price and consumers’ purchasing decision.
KEYWORDS: Dissertation, UK consumers, consumer behaviour, car brand, car price, car purchase, automobile industry, economic recession,
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