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Consumer Behaviour

C/M/1368. Ethical consumers: myth or reality?

WORDS:
2000
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the concept of ethical consumerism arguing that in spite of intentions many consumers do not purchase ethical products. References are made to consumer surveys on ethical buying behaviour discussing the gap between purchase intention and behaviour, and considering the effects of fair-trade sales.

 

KEYWORDS: Ethical consumerism, purchase intention and behaviour, fair-trade,

 
Other Papers On: Consumer Behaviour