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Consumer Behaviour

C/M/1350. Consumer behaviour and information about goods

WORDS:
2550
DATE:
2010
PRICE:
29.99 GBP

The paper examines the dependency of consumer behaviour on information about goods describing the difference between search characteristics and experience characteristics of goods from buyers’ and producers’ perspectives. Consumers’ and producers’ responses to advertising are discussed, dependence of social balance on goods and services is argued.

 

KEYWORDS: Consumer behaviour, goods information, advertising,

 
Other Papers On: Consumer Behaviour