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Consumer Behaviour

C/M/1337. Impact of Culture on Consumer Behaviour

WORDS:
2900
DATE:
2010
PRICE:
29.99 GBP

The paper examines the impact of culture on consumer behaviour reviewing definitions of culture and discussing cultural traits relevant to purchase behaviour, i.e. the language and word-of-mouth advertising, symbols and non-verbal signs in advertising, rituals and traditions related to consumer behaviour, cultural aspects of the marketing mix 4Ps, etc. The importance of cultural insights for marketers is highlighted.

 

KEYWORDS: Consumer Behaviour, Culture, Marketing, Advertising,

 
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