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Consumer Behaviour

C/M/1302. Dissertation. Consumer attitudes towards shopping banners

WORDS:
13400
DATE:
2010
PRICE:
139.99 GBP

The dissertation explores consumer attitudes towards shopping banners in the UK seeking to identify the effectiveness of their use for advertising and promotional purposes. Literature is reviewed on consumer attitudes towards advertising, the emergence of new advertising formats, the features of online advertising, formation of attitudes towards brand, ads’ impacts on different people, etc. The research methods combine the use of secondary and primary data collected via an online questionnaire to determine consumers’ attitudes towards banner advertising techniques. Conclusions are made about customer preferences for certain types of banners. Recommendations are suggested about an effective use of shopping banners.

 

KEYWORDS: Dissertation, consumer attitude, shopping banners, advertising,

 
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