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C/M/1252. Dissertation. How does branding affect consumers purchasing decisions?

WORDS:
9900
DATE:
2009
PRICE:
99.99 GBP

This dissertation analyses how branding affects the customer purchase decisions. The research aim of this dissertation is to find out whether there is a positive relation between branding and customer purchase decisions. The literature review covers aspects of banking, brand image, brand personality as well as the importance of branding for marketers. Further on the literature review analyses branding effectiveness and investigates the stages of the consumer purchasing decision process. Reasons for branding failures are discussed. The methodology chapter presents primary research using questionnaire survey. Results of the survey are analysed in SPSS and presented in charts, tables and diagrams. Conclusions and discussion are presented in the last chapter.

Proposal matching this dissertation is also available on our website under the name: C/M/1253. Proposal. How does branding affect consumers purchasing decisions?
 

KEYWORDS: Branding, Consumer purchase decision, Brand personality, Brand image,

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