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Consumer Behaviour

C/EI/101. Proposal. Consumer motivations behind online shopping

WORDS:
1700
DATE:
2010
PRICE:
19.99 GBP

The paper proposes research into the factors that motivate online shopping examining consumer behaviour with regard to e-commerce. Research background and rationale are presented, research objectives are formulated, topics for the literature review are identified, the methods of the research are described, the outline of the chapters is provided, the dissertation timescale is indicated.

 

KEYWORDS: Proposal, Online Shopping, consumer behaviour, motivation, purchasing patterns,

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