Browse our collection of papers in
Campaigns
C/M/1207. Public Relations Campaign for Lakeside Arts Centre
- WORDS:
- 7700
- DATE:
- 2009
- PRICE:
- 79.99 GBP
The paper examines a public campaign launched by the Lakeside Arts Centre to promote awareness of their activities among the university students and local residents. The objectives of the campaign are outlined analysing the results of the surveys and interviews conducted among the potential visitors of the Arts Centre.
KEYWORDS: Public relations, campaign, advertising, Lakeside Arts Centre,
C/M/1173. Marketing Electronics in Business and Institutional Sectors
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the importance of branding in business and institutional sectors of the electronics industry discussing what steps should be taken by suppliers to effectively manage client relationships. Examples of recent marketing campaigns of electronics are presented.
KEYWORDS: Electronics, Business Institutions, marketing campaigns,
C/M/1127. Public Campaign for Lakeside Arts Centre
- WORDS:
- 9200
- DATE:
- 2009
- PRICE:
- 99.99 GBP
The paper looks at the Lakeside Arts Centre focusing on their public campaign and exploring the interest of students and local residents in the Lakeside Arts Centre and its activities. The objectives of the campaign are compared to the findings obtained from the surveys and interviews conducted among the potential visitors of the Arts Centre.
KEYWORDS: Public campaign, advertising, Lakeside Arts Centre,
C/M/1042. Cadbury's Public Relations campaign for Bringing back Wispas
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the impact of the public relations campaign carried out by Cadbury to herald the re-launch of Bring back Wispas campaign. Internal and external factors that caused the successes and the failures of the campaign are identified .
KEYWORDS: Cadbury, Bringing back Wispas, Public Relations,
C/P/165. Political marketing
- WORDS:
- 9600
- DATE:
- 2009
- PRICE:
- 99.99 GBP
The paper examines the role of marketing in politics looking at British, French and American political campaigns within the last 5 years and discussing the marketing aspect of these campaigns. Operationalization of marketing in politics is argued outlining future prospects of the research.
KEYWORDS: Political marketing, political branding, politics,
C/M/1121. Presentation. Pantene brand and their promotional campaign project
- WORDS:
- 0
- ADD-ONS:
- 40 Slides
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This is a presentation of the P&G report on the Pantene brand providing information about the company, suggesting their PESTEL, SWOT and Porter's Five Forces analysis, and describing a promotional campaign for Pantene. Recommendations are suggested about the activities that should be included in the campaign.
KEYWORDS: Presentation, Pantene, promotional campaign,
S/M/486. Marketing communications: use of IT in promotion campaigns
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the impacts of information technology (IT) on Integrated Marketing Communications (IMC) reporting on IT use in the beer promotion campaign undertaken by the authors. Literature on IMC is reviewed highlighting the role of the Internet and global advertising. Recommendations are suggested about the management of communication marketing campaigns through online networks.
KEYWORDS: marketing, communications, promotion, campaigns,
S/M/455. Apple's Think Different Campaign
- WORDS:
- 2700
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper offers a case study of Apple's commercial history providing the company's overview and examining their Think different campaign of 1997. SWOT analysis of the company's situation by 1997 is conducted, the Think different concept is explained, the objectives and targets of the campaign are outlined, communication channels used in the campaign are described including TV commercials, print advertisements, etc. The outcomes of the campaign are critically evaluated.
C/M/431. Marketing Communication Campaign of Australian Sugar Industry
- WORDS:
- 2400
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This report discussed marketing communication campaign of Australian Sugar Industry as result of crisis caused by negative perception about sugar consumption. This analysis discussed elements of communication mix implemented, reasons behind these applications with relevance to different audiences and objectives behind usage of each elements applied
KEYWORDS: Australian Sugar Industry, Integrated Marketing Communication Mix, Sponsorship, Public,
C/M/489. Marketing Campaign Management: The Case Study of Manifestation of Drink Driving Campaign
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper is examining evaluate the marketing campaign management of the Department for Transport. It focuses on examining Drink Driving campaign. The paper starts with providing information about the historical development of the campaign till present. It investigates the effectiveness and then provides the recommendations to improve the campaign in the future.
KEYWORDS: Drink driving, campaign, campaign management, marketing, advertising,
E/M/205. AIDtsu's fund raising campaign
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the advertising campaign for fund raising planned by the UK charity organisation AIDtsu. The profile of the company is presented, the aims, objectives and methods of the campaign are described touching on the theoretical, legal and financial aspects of their advertising.
KEYWORDS: Charity, AIDtsu, advertising campaign,
P/M/523. Budweisers advertising campaign: analysis and recommendations
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the Budweiser brewers advertising campaign and describing their background, image, target consumers and success factors. A review of communication theory is given with examples drawn from Budweiser practices including branding, customer and competitor analyses, etc. Recommendations are given to further develop the companys success in integrated marketing communication.
KEYWORDS: budweisers, advertising, campaign, recommendations,
S/M/295. Creating a multimedia campaign for the British Red Cross
- WORDS:
- 7000
- DATE:
- 2006
- PRICE:
- 79.99 GBP
The paper offers a plan for a new multi-media communication campaign for British Red Cross Society reviewing the Red Cross history, objectives, resources, competitors, potential target audiences, brand image, core values, etc. The features of advertising through different media are discussed highlighting the issues of public relations, organization of events, celebrity endorsement, etc.
KEYWORDS: Red Cross, communications, advertising, multimedia campaign,
S/M/202. What is the purpose of the ALDI campaign, and what are the necessary solutions necessary to ensure that their image is upheld, in the eyes of their consumer. How is this going to ensure that they retain and continue to acquire market share?
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines marketing communications strategies of the German supermarket ALDI analyzing their position in the UK, outlining the main methods of their present campaign and discussing the effects of the changes the store has utilized.
KEYWORDS: Marketing communications, ALDI,
C/M/189. Cadbury advertising and promotion campaign
- WORDS:
- 4000
- ADD-ONS:
- Slides
- DATE:
- 2005
- PRICE:
- 49.99 GBP
This paper performs advertising and promotion campaign for Cadbury brand diary product together with the Children Heart disease charity Federation. The brand synergy with the charity federation was performed in order to gain back Cadbury's credibility after the criticism of previous chocolate campaign, which was said, encouraged children to obesity. This promotion campaign would help to create trust to Cadbury brand as children health caring. The promotion campaign was developed through the following stages: firstly, the UK diary product market situation was explored in terms of the product value and volume, the key consumer's age groups and the age trends, the main competitors and their market shares. Next the campaign's objectives were defined. Then, the advertising activity was developed. Sales promotion, PR and publicity activities were also evaluated. Budgeting was calculated with the account for media tools choice and promoting activity frequency. The campaign integration against the objectives was developed, and post - campaign measurement was performed. Finally, a short conclusion highlighted the report's key issues.
KEYWORDS: cadbury, advertising, promotion, campaign,
S/M/121. A critical analysis comparing and contrasting two communications campaigns: The LUX shower gel and Imperial Leather campaigns
- WORDS:
- 1900
- DATE:
- 2005
- PRICE:
- 19.99 GBP
This essay compares and contrasts effectiveness of two advertising campaigns conducted by leading shower gel brands Lux and Imperial Leather. The essay analyses the influences, which make up the cognitive theory: cultural, social, personal and psychological issues surrounding consumers buying decisions and how addressing these factors contributed to the success communicating the brands' message across to its target audience. The Lux advert refers to the celebrity endorsed approach with Sarah Jessica Parker opposed to a family orientated approach by Imperial leather sponsoring 'Alton Towers' water flume ride and 'Ant and Dec's Saturday night takeaway.' Specific use of 'slogans' and an emphasis on Perceptual Organisation is included in the analysis as well as use of quotes to enrich the essay.
KEYWORDS: critical, comparing, contrasting, communications, campaigns, lux, shower, gel, imperial, leather, campaigns,
P/M/190. Advertising campaign to fight against the HIV/AIDS in China
- WORDS:
- 4000
- DATE:
- 2004
- PRICE:
- 49.99 GBP
This report presents advertising campaign aiming to fight HIV/AIDS in People's republic of China. Report outlines current HIV and Aids situation in China, gives objectives of the campaign, marketing and promotional strategies, tools, message, slogans and media to be used. Monitoring and control tools are selected to assess the progress.
KEYWORDS: advertising, campaign, fight, hiv, aids, china,
P/M/205. Analysis and Assessment of Advertising campaign of BMW
- WORDS:
- 2000
- DATE:
- 2003
- PRICE:
- 29.99 GBP
This report presents analysis and assessment of the advertising campaign of BMW and analyses why different mediums are being used. writer is also analyses contribution of each promotional medium for the success and effectiveness of the overall campaign.
KEYWORDS: assessment, advertising, campaign, bmw,
P/M/88. Analysis of Benetton Advertising Campaign
- WORDS:
- 2500
- DATE:
- 2003
- PRICE:
- 29.99 GBP
This paper presents the analysis of advertising campaigns by Benetton
KEYWORDS: benetton, advertising, campaign,
Y/M/13. Analysis and critique of the promotional campaign of French Connection UK (2003)
- WORDS:
- 2000
- DATE:
- 2003
- PRICE:
- 29.99 GBP
This report analyses the promotional campaign of FCUK. It consists of campaign overview, media, challenge, solution, approach, target audience, image, analysis of different mediums employed by the campaign and complications for managers.
KEYWORDS: y, critique, promotional, campaign, french, connection, uk,
Y/M/14. Analysis and critique of the promotional campaign of Nestle KitKat
- WORDS:
- 1500
- DATE:
- 2003
- PRICE:
- 19.99 GBP
This report analyses the promotional campaign of KitKat (2003). It consists of campaign overview, media, target audience, message, targeting, image. writer adopts Elaboration Likelihood Model (ELM) and The Low-Involvement Hierarchy when looking at the campaign. Lastly analysis of different mediums employed by the campaign is conducted.
KEYWORDS: y, critique, promotional, campaign, nestle, kitkat,
Y/M/15. Analysis of the promotional campaign of Audi (2003)
- WORDS:
- 1700
- DATE:
- 2003
- PRICE:
- 19.99 GBP
This report gives the overview of the campaign, analyses target market, message style, message structure and other massage attributes. Also report analyses the creative, use of humour, music and TV channels selected for the campaign.
KEYWORDS: y, promotional, campaign, audi,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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