Browse our collection of papers in
Campaigns
C/M/2529. Critical review of processes, principles and methodologies of social marketing in public health
- WORDS:
- 4000
- DATE:
- 2012
- PRICE:
- 49.99 GBP
This paper discusses the processes, principles and methodologies of social marketing in public health. The paper begins by discussing social marketing, and presents information regarding customer orientation, integrated approaches, and the pursuit of profitability. The exchange theory is discussed, and the paper then provides an outline of the social marketing process. The application of social marketing in a public health context is discussed in reference to health promotion, prevention of injury, and community mobilisation services. The paper concludes with a summary of environmental protection.
KEYWORDS: Social marketing, public health, customer orientation, integrated approach, profitability, health promotion, prevention of injury, community mobilisation services, environmental protection,
C/M/2353. Analysis of “Ella's Kitchen – The First Three Years”
- WORDS:
- 750
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This paper answers questions based on a case study titled “Ella’s Kitchen - The First Three Years” by Agostino Di Falco and Paul Lindley. The first question is “What are the ethical issues associated with the campaign? How well do you believe they were addressed? What would you recommend be done differently in the future and why?” The second question asks “What are the likely competitor responses to the success of Ella’s Kitchen?”
KEYWORDS: Ella’s Kitchen, Ella’s Kitchen - The First Three Years, Agostino Di Falco, Paul Lindley, campaign, competitor,
C/P/462. Presentation. The effects of alphabetical discrimination and ballot paper design on election outcomes
- WORDS:
- 0
- ADD-ONS:
- 15 SLIDES
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This presentation illustrates the effects of alphabetical discrimination and ballot paper design on the outcome of elections. The presentation begins by outlining some background information on the topic, and follows with a brief discussion of whether this type of discrimination is subtle or not. The presentation then performs a detailed statistical and visual analysis of ballot papers, and presents the findings in a graph. Conclusions are made regarding the effects of alphabetical discrimination and ballot paper design.
KEYWORDS: Presentation, alphabetical discrimination, ballot paper, ballot paper design, elections,
C/M/2273. Evaluation of social marketing plan for anti-smoking campaign
- WORDS:
- 1200
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper presents a social marketing plan for an anti-smoking campaign aimed at teenagers between 14 and 18 in the Tower Hamlets area. The inputs, outputs and outcomes of the campaign are evaluated. The impacts of the campaign on the cessation of smoking among youngsters are discussed.
KEYWORDS: social marketing plan, anti-smoking campaign,
C/M/2265. Marketing campaign for Platinum Letter Days by Red Letter Days
- WORDS:
- 2500
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the marketing and advertising campaign for Platinum Letter Days (PLD) offered by Red Letter Days Company for a new brand of their products. The reasons behind PLD launch are explained, the principles of the PLD campaign strategy are outlined discussing creative solutions, media strategies, the target audience for the product, etc.
KEYWORDS: Marketing campaign, advertising, Platinum Letter Days, Red Letter Days,
C/S/414. Anti-smoking campaign among youth: marketing plan
- WORDS:
- 1450
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper presents a marketing plan for the anti-smoking campaign among young people detailing social issues that need to be addressed during the campaign, conducting SWOT analysis of the campaign, and reviewing relevant literature and practices of previous anti-tobacco campaigns.
KEYWORDS: Anti-smoking campaign, SWOT,
C/M/2252. Is Political Marketing an Effective Approach to Election Campaigning?
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines whether political marketing is an effective approach to election campaigning. The paper defines political marketing, and outlines the role it plays as well as identifying ways in which it can be described as useful during election campaigns. The next part of the paper assesses the strategic choices involved in designing election campaigns, some of which include cost, distribution, public relation management, fund raising, and campaign management.
KEYWORDS: Political marketing, election campaigning, cost, distribution, public relation management, fund raising, campaign management,
C/P/393. The impact of political campaigns on election results
- WORDS:
- 6950
- DATE:
- 2011
- PRICE:
- 69.99 GBP
This paper examines the impact that political campaigns have on election results, and pays specific interest to the 2010 English elections. The paper examines the reasons why the topic was chosen, and identifies the methodology. The study aims to investigate the size and activity of the use of graphics and political branding during election campaign during the 2010 campaign and previous British Campaigns, to examine the use of graphic branding via the internet, to assess what groups used political blogs, talk shows etc, to highlight how graphics and branding was used to attack and promote political groups, and to see what affect these tactics had on the public. The literature review examines a wide range of sources in order to address the objectives, and all of the topics addressed are summarized in the conclusion.
KEYWORDS: Political campaigns, election, English elections, graphics, political branding, British campaign!,
C/M/2061. Examination of the Change4Life campaign
- WORDS:
- 1900
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines the Change4Life campaign, a Government food policy. The background to the campaign is provided, and the paper assesses its effectiveness. The implementation of the policy is assessed, and the use of social marketing in the advertising campaign is discussed. The effectiveness is further discussed in terms of how well the campaign brings about social change. Conclusions are made regarding the strengths and weaknesses of the Change4Life campaign.
KEYWORDS: Change4Life campaign, Governmental food policy, social marketing, social change,
C/M/2044. Launch of Cotswold Park Hotel: analysis of marketing campaign
- WORDS:
- 1000
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper reports on the launch of Cotswold Park Hotel (CPH) owned by Four Pillars Group looking at the marketing campaign along the lines of the marketing mix (4P), evaluating the company’s website and providing a critical review of the CPH promotional activity.
KEYWORDS: Launch of Cotswold Park Hotel, marketing campaign, Four Pillars Group,
C/M/1964. Analysis of Iceland's advertising campaign
- WORDS:
- 1550
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper discusses advertising campaigns in regards to Iceland Foods plc, a supermarket. The paper begins by examining the concept behind advertising, and follows this with an analysis of Iceland’s campaign. Their target audience, and recommendations for future improvement are also outlined.
KEYWORDS: Advertising, advertising campaign, Iceland, target audience,
S/B/598. Consumer public relations: campaign plan for Bill & Joey's savoury and organic ice creams
- WORDS:
- 4100
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper reports on the development of the public relations campaign (PRC) for Bill & Joey’s (B&J) savoury and organic ice creams conducing SWOT and stakeholder analysis of the company and detailing their PRC campaign along the lines of its objectives, key themes and messages, strategies and tactics, time scale and budget, control and evaluation, etc. Recommendations are suggested about key success factors of the campaign.
KEYWORDS: public relations, campaign plan, Bill & Joey, savoury ice cream,
C/M/1207. Public Relations Campaign for Lakeside Arts Centre
- WORDS:
- 7700
- DATE:
- 2009
- PRICE:
- 79.99 GBP
The paper examines a public campaign launched by the Lakeside Arts Centre to promote awareness of their activities among the university students and local residents. The objectives of the campaign are outlined analysing the results of the surveys and interviews conducted among the potential visitors of the Arts Centre.
KEYWORDS: Public relations, campaign, advertising, Lakeside Arts Centre,
C/M/1173. Marketing Electronics in Business and Institutional Sectors
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the importance of branding in business and institutional sectors of the electronics industry discussing what steps should be taken by suppliers to effectively manage client relationships. Examples of recent marketing campaigns of electronics are presented.
KEYWORDS: Electronics, Business Institutions, marketing campaigns,
C/M/1127. Public Campaign for Lakeside Arts Centre
- WORDS:
- 9200
- DATE:
- 2009
- PRICE:
- 99.99 GBP
The paper looks at the Lakeside Arts Centre focusing on their public campaign and exploring the interest of students and local residents in the Lakeside Arts Centre and its activities. The objectives of the campaign are compared to the findings obtained from the surveys and interviews conducted among the potential visitors of the Arts Centre.
KEYWORDS: Public campaign, advertising, Lakeside Arts Centre,
C/M/1042. Cadbury's Public Relations campaign for Bringing back Wispas
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the impact of the public relations campaign carried out by Cadbury to herald the re-launch of Bring back Wispas campaign. Internal and external factors that caused the successes and the failures of the campaign are identified .
KEYWORDS: Cadbury, Bringing back Wispas, Public Relations,
C/P/165. Political marketing
- WORDS:
- 9600
- DATE:
- 2009
- PRICE:
- 99.99 GBP
The paper examines the role of marketing in politics looking at British, French and American political campaigns within the last 5 years and discussing the marketing aspect of these campaigns. Operationalization of marketing in politics is argued outlining future prospects of the research.
KEYWORDS: Political marketing, political branding, politics,
C/M/1121. Presentation. Pantene brand and their promotional campaign project
- WORDS:
- 0
- ADD-ONS:
- 40 Slides
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This is a presentation of the P&G report on the Pantene brand providing information about the company, suggesting their PESTEL, SWOT and Porter's Five Forces analysis, and describing a promotional campaign for Pantene. Recommendations are suggested about the activities that should be included in the campaign.
KEYWORDS: Presentation, Pantene, promotional campaign,
S/M/486. Marketing communications: use of IT in promotion campaigns
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the impacts of information technology (IT) on Integrated Marketing Communications (IMC) reporting on IT use in the beer promotion campaign undertaken by the authors. Literature on IMC is reviewed highlighting the role of the Internet and global advertising. Recommendations are suggested about the management of communication marketing campaigns through online networks.
KEYWORDS: marketing, communications, promotion, campaigns,
S/M/455. Apple's Think Different Campaign
- WORDS:
- 2700
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper offers a case study of Apple's commercial history providing the company's overview and examining their Think different campaign of 1997. SWOT analysis of the company's situation by 1997 is conducted, the Think different concept is explained, the objectives and targets of the campaign are outlined, communication channels used in the campaign are described including TV commercials, print advertisements, etc. The outcomes of the campaign are critically evaluated.
C/M/431. Marketing Communication Campaign of Australian Sugar Industry
- WORDS:
- 2400
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This report discussed marketing communication campaign of Australian Sugar Industry as result of crisis caused by negative perception about sugar consumption. This analysis discussed elements of communication mix implemented, reasons behind these applications with relevance to different audiences and objectives behind usage of each elements applied
KEYWORDS: Australian Sugar Industry, Integrated Marketing Communication Mix, Sponsorship, Public,
C/M/489. Marketing Campaign Management: The Case Study of Manifestation of Drink Driving Campaign
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper is examining evaluate the marketing campaign management of the Department for Transport. It focuses on examining Drink Driving campaign. The paper starts with providing information about the historical development of the campaign till present. It investigates the effectiveness and then provides the recommendations to improve the campaign in the future.
KEYWORDS: Drink driving, campaign, campaign management, marketing, advertising,
E/M/205. AIDtsu's fund raising campaign
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the advertising campaign for fund raising planned by the UK charity organisation AIDtsu. The profile of the company is presented, the aims, objectives and methods of the campaign are described touching on the theoretical, legal and financial aspects of their advertising.
KEYWORDS: Charity, AIDtsu, advertising campaign,
P/M/523. Budweisers advertising campaign: analysis and recommendations
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the Budweiser brewers advertising campaign and describing their background, image, target consumers and success factors. A review of communication theory is given with examples drawn from Budweiser practices including branding, customer and competitor analyses, etc. Recommendations are given to further develop the companys success in integrated marketing communication.
KEYWORDS: budweisers, advertising, campaign, recommendations,
S/M/295. Creating a multimedia campaign for the British Red Cross
- WORDS:
- 7000
- DATE:
- 2006
- PRICE:
- 79.99 GBP
The paper offers a plan for a new multi-media communication campaign for British Red Cross Society reviewing the Red Cross history, objectives, resources, competitors, potential target audiences, brand image, core values, etc. The features of advertising through different media are discussed highlighting the issues of public relations, organization of events, celebrity endorsement, etc.
KEYWORDS: Red Cross, communications, advertising, multimedia campaign,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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