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Campaigns
Y/M/14. Analysis and critique of the promotional campaign of Nestle KitKat
- WORDS:
- 1500
- DATE:
- 2003
- PRICE:
- 19.99 GBP
This report analyses the promotional campaign of KitKat (2003). It consists of campaign overview, media, target audience, message, targeting, image. writer adopts Elaboration Likelihood Model (ELM) and The Low-Involvement Hierarchy when looking at the campaign. Lastly analysis of different mediums employed by the campaign is conducted.
KEYWORDS: y, critique, promotional, campaign, nestle, kitkat,
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