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C/P/165. Political marketing

WORDS:
9600
DATE:
2009
PRICE:
99.99 GBP

The paper examines the role of marketing in politics looking at British, French and American political campaigns within the last 5 years and discussing the marketing aspect of these campaigns. Operationalization of marketing in politics is argued outlining future prospects of the research.

 

KEYWORDS: Political marketing, political branding, politics,

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Other Papers On: Political Sociology
Other Papers On: Politicians and Political Figures
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I recieved the document. Delivery was prompt and literature very helpfull. Kirk