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Campaigns
C/M/489. Marketing Campaign Management: The Case Study of Manifestation of Drink Driving Campaign
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper is examining evaluate the marketing campaign management of the Department for Transport. It focuses on examining Drink Driving campaign. The paper starts with providing information about the historical development of the campaign till present. It investigates the effectiveness and then provides the recommendations to improve the campaign in the future.
KEYWORDS: Drink driving, campaign, campaign management, marketing, advertising,
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