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Campaigns

C/M/489. Marketing Campaign Management: The Case Study of Manifestation of Drink Driving Campaign

WORDS:
2000
DATE:
2007
PRICE:
29.99 GBP

This paper is examining evaluate the marketing campaign management of the Department for Transport. It focuses on examining Drink Driving campaign. The paper starts with providing information about the historical development of the campaign till present. It investigates the effectiveness and then provides the recommendations to improve the campaign in the future.

 

KEYWORDS: Drink driving, campaign, campaign management, marketing, advertising,

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