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Campaigns
C/M/431. Marketing Communication Campaign of Australian Sugar Industry
- WORDS:
- 2400
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This report discussed marketing communication campaign of Australian Sugar Industry as result of crisis caused by negative perception about sugar consumption. This analysis discussed elements of communication mix implemented, reasons behind these applications with relevance to different audiences and objectives behind usage of each elements applied
KEYWORDS: Australian Sugar Industry, Integrated Marketing Communication Mix, Sponsorship, Public,
Other Papers On: Campaigns
Other Papers On: Marketing Communications
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