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C/M/431. Marketing Communication Campaign of Australian Sugar Industry

WORDS:
2400
DATE:
2007
PRICE:
29.99 GBP

This report discussed marketing communication campaign of Australian Sugar Industry as result of crisis caused by negative perception about sugar consumption. This analysis discussed elements of communication mix implemented, reasons behind these applications with relevance to different audiences and objectives behind usage of each elements applied

 

KEYWORDS: Australian Sugar Industry, Integrated Marketing Communication Mix, Sponsorship, Public,

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