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C/M/2529. Critical review of processes, principles and methodologies of social marketing in public health

WORDS:
4000
DATE:
2012
PRICE:
49.99 GBP

This paper discusses the processes, principles and methodologies of social marketing in public health. The paper begins by discussing social marketing, and presents information regarding customer orientation, integrated approaches, and the pursuit of profitability. The exchange theory is discussed, and the paper then provides an outline of the social marketing process. The application of social marketing in a public health context is discussed in reference to health promotion, prevention of injury, and community mobilisation services. The paper concludes with a summary of environmental protection.

 

KEYWORDS: Social marketing, public health, customer orientation, integrated approach, profitability, health promotion, prevention of injury, community mobilisation services, environmental protection,

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