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C/M/2273. Evaluation of social marketing plan for anti-smoking campaign

WORDS:
1200
DATE:
2011
PRICE:
19.99 GBP

The paper presents a social marketing plan for an anti-smoking campaign aimed at teenagers between 14 and 18 in the Tower Hamlets area. The inputs, outputs and outcomes of the campaign are evaluated. The impacts of the campaign on the cessation of smoking among youngsters are discussed.

 

KEYWORDS: social marketing plan, anti-smoking campaign,

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