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Campaigns
C/M/2265. Marketing campaign for Platinum Letter Days by Red Letter Days
- WORDS:
- 2500
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the marketing and advertising campaign for Platinum Letter Days (PLD) offered by Red Letter Days Company for a new brand of their products. The reasons behind PLD launch are explained, the principles of the PLD campaign strategy are outlined discussing creative solutions, media strategies, the target audience for the product, etc.
KEYWORDS: Marketing campaign, advertising, Platinum Letter Days, Red Letter Days,
Other Papers On: Campaigns
Other Papers On: Red Letter Days
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