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C/M/2061. Examination of the Change4Life campaign
- WORDS:
- 1900
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines the Change4Life campaign, a Government food policy. The background to the campaign is provided, and the paper assesses its effectiveness. The implementation of the policy is assessed, and the use of social marketing in the advertising campaign is discussed. The effectiveness is further discussed in terms of how well the campaign brings about social change. Conclusions are made regarding the strengths and weaknesses of the Change4Life campaign.
KEYWORDS: Change4Life campaign, Governmental food policy, social marketing, social change,
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